Warmango raises 1 million euros to help building professionals by optimizing their purchases

The small and young start-up is full of ambition and is already shaking up the big guys in the sector. Its mission: to help building professionals by optimizing their purchases in a reserved space, with quality service and a team that listens to them. Closest to VSEs and SMEs in the Rhône-Alpes region, the company created in 2017 by Maxime Augiat already has some good arguments to make. More than 20.000 products and more than 100 brands selected and negotiated are already available online. On this offer, 90% of the products are delivered within 24 / 48h. Warmango also has a central stock and excellent logistics enabling complex products to be delivered in 24 hours such as shower screens or electric water heaters. Maxime also reveals this figure "Currently, 500 building professionals already trust us. Their satisfaction is total and we observe it by a very high recurrence rate on order."

Unlike the usual development chronologies and to guarantee the best market experience on its platform, Warmango has greatly refined its value-added services. "The building professional has his habits. On the internet, he wants to be reassured and not lose the quality service he has with his suppliers. This is why we have in-house dedicated advisers by product type who listen and support the professional in his process by carrying out in particular costings or studies like plans of layouts. " explains Maxime.

Regarding the product offer, Warmango is able to pilot and manage a multiplicity of supplier typologies. "Thanks to our technology, we are now Plug and Play on all types of systems, especially those of large groups. This long work on the offer has made it possible to respond to each customer need in a very relevant way"

The start-up has also focused its developments on the demands of its customers which allow it to simplify and save time on a daily basis. On Warmango, the craftsman can send his invoices to his accountant in one click, compare his products with each other, print a quote for his client and benefit from the simplest order method in the sector with a payment at 30 days end. of months. A differentiating web functionality that facilitates the financial management of client companies by optimizing their cash flow and working capital needs.

With this new round of financing, Warmango wishes to establish itself on the French market with little digitalisation of the building distribution which weighs around 70 billion euros. The objective is set at 1 million euros in business volume in 2020. Maxime is confident thanks to a fully involved team. Above all, he wishes to respond to the generation change at the head of French SMEs "With 60% of business leaders approaching retirement, digital natives are now taking up the torch and are much more connected than their elders. This implies an immediate and radical change in the operating mode in the management of these businesses. first commercial and marketing actions carried out, we should largely reach our objectives. Our only red thread: to make the points of margins captured by the BtoC Marketplace to French artisans and SMEs "

The young company also wishes to cultivate and further develop its customer service thanks to its teams and continue to expand its offer to meet all of its customers' needs. Warmango is also looking for new collaborators to join the adventure.