Bjelin: wood and innovation as its DNA

The Swedish company values ​​a form of timeless elegance by skillfully merging innovation and craftsmanship to transform any space. With extensive experience in the field of floor coverings and privileged access to exceptional woods, Bjelin has developed several Scandinavian-inspired floor covering collections. Aside from aesthetic beauty, the brand has also leveraged its experience in flooring technology, incorporating cutting-edge features that make these floors easy to install, ultra-strong and durable.

“Our passion for the forest and innovation has inspired us to create a timeless range of densified wood flooring that embodies the Scandinavian spirit. We love floors that can tell stories for generations. » Bjelin.

Technologies already widely proven in the floor coverings sector

Flashback to 1993, the year Välinge Innovation, sister company of Bjelin, which pioneered a technical revolution in the flooring industry as it spearheaded the transition from the traditional tongue and groove bonding method to today's clip-on technology. Indeed, Darko Pervan, the founder of the company, wanted to find the easiest and most efficient method of installing parquet flooring. Directly involved in the industry's biggest innovations, he had already initiated and managed the development of the world's first laminate flooring at the end of the 70s.

The company thus permanently changed the way people install and use flooring and has continued to make flooring history with various innovations and patented technologies adopted around the world.

For Darko Pervan, Founder of Bjelin: “Staying ahead requires taking risks and challenging the industry with new ways of thinking. We revolutionized the way people install and use hardwood floors with the first mechanical interlocking system, and after years of hard effort and high development costs, we introduce the next generation of hardwood flooring. »

Among them, the patented 5G® Dry™ assembly technology offers much better water resistance by preventing it from penetrating into the joints of the floor boards. It thus provides increased protection against everyday chaos such as splashes and also makes Bjelin floors extremely easy to install and live in.

The Woodura® surface treatment makes it possible to produce 10 times more floor covering with the same quantity of wood as traditional parquet floors while being 3 times more resistant to impacts. This is made possible thanks to a processing method consisting of slicing the raw material and densifying it using wood powder technology.

A strong commitment to eco-responsibility

The company develops its floor coverings close to its production site, in one of the most advanced parquet research centers in the world, ensuring innovation and quality at all stages of manufacturing. .

At the same time, it recently launched a brand new production site in Croatia which will be the future largest flooring factory in the world. This strategic location is part of Bjelin's eco-responsible approach since it allows it to be as close as possible to the raw materials (high quality FSC certified wood) while participating in the growth of the company since this offers it the possibility of open up to new markets.

The alliance between innovation and aesthetics

The brand prides itself on developing products that look and feel extraordinary, utilize cutting-edge technologies and promote sustainability in the flooring industry.

Coatings Bjelin highlight the beauty of wood, from natural oak to walnut and ash.

Family homes, offices, hotels, shops, Bjelin floor coverings can cover many surfaces*. The brand offers models with or very few knots, brushed or varnished finishes to adapt to a multitude of desires and projects, from the most traditional to the most contemporary.

The collections are also available in different plank formats, from the versatile S to the noble XXL.

New for 2024: the Contrast collection

The Contrast collection honors the distinct characteristics of the famous Slavic oak. This new densified wood range was created thanks to the fusion of technology and timeless artisanal know-how.

For Emanuel Lidberg, head of design at Bjelin: “We saw the opportunity to create a more embossed floor by taking advantage of our existing colors and creating sharp contrasts. »

Other new products are also coming this year, including a collection of herringbone parquet flooring.

*BJELIN flooring is suitable for both residential and commercial spaces, with the entire Woodura Planks 3.0 range in varnish finish having usage class 33.