Elevating your brand: a sustainable marketing strategy in the era of generative AI

Expert opinion
About Frédéric Jutant, Marketing Manager at Icarus Media Digital source: Icarus Media Digital via Agence Cornaline Communication

In a world where the misuse of generative artificial intelligence is beginning to saturate Google's search results with poor quality content, the announcement in early March of an algorithmic update initiated by its parent company Alphabet is a decisive attempt to restore balance.