Builders of individual houses: how to increase your house sales with 3D?

To avoid entering the price battle - which never has a winner - differentiation through responsiveness and customization of projects makes it possible to fare well.

Sales support software is designed to support companies in this differentiation strategy.

Cedreo, 3D architecture software for sales support, is intended for construction professionals in the pre-project phase. Designed to improve the functioning of the commercial team / design office duo, Cedreo, thanks to 3D, combines reduction of design times and customization of projects to reassure future buyers, seduce them, and ultimately sell more.

Cedreo, the 3D sales support tool to reduce your project times

A draft from A to Z in less than an hour: the salespeople draw, the design office validates

The stake of the pre-project phase is crucial: the sales representatives must be able to present a project which will seduce the customer before the competition.

Design times are often long: multiplication of back and forth between sales representatives and design office to personalize or modify a preliminary project which has only a 1 in 5 chance of succeeding. Cedreo, 3D sales support software, helps to optimize this process.

Much easier to handle than the CAD software used by the design offices and accessible without technical training to the salespeople of individual house builders, Cedreo allows you to create a preliminary draft from A to Z in less than an hour and to present a complete project to the client in record time: 2D plans, axonometrics, 3D perspectives of the fitted house. The salespeople work independently on their preliminary projects and the design offices can focus on the more remunerative tasks, the execution plans and the building permit applications. This responsiveness allows us to reduce the time between each client appointment and to sign faster.

“With Cedreo, salespeople handle 80% of pre-projects independently, allowing the Design Office to focus on development, projects with high added value as well as remunerative tasks. " Gilles Blanchard - Ericlor Houses

Salespeople don't start from a blank page with each new project: they reuse shared plans in their project manager

Beyond its 3D architecture module, Cedreo allows teams to collaborate on the same project. The design office shares a catalog of plans with salespeople, who use this inspiration base to personalize their clients' drafts. In turn, salespeople can share the new plan with the design office for validation.

All your projects stored in one place

All the pre-projects carried out, whether successful or not, are stored in the Cedreo project manager, ready to be reused and shared between employees. A filter search engine allows users to browse the catalog of house models validated by the design office.

Capitalize on old projects or use as a basis the plans of a catalog of houses to draw allows to significantly accelerate the pre-project phase and to present clients with a complete and personalized project quickly.

Cedreo, the 3D sales support tool to customize projects in less than an hour

Timeliness in project design is key to closing the sale. The customer perceives it as a pledge of interest in his project, and this reassures him in his commitment to the manufacturer.

Trust is one of the criteria that will push a future buyer to embark on his construction project.

Personalized 3D to reassure

One factor that reassures the client in his decision is the builder's ability to personalize the project. The custom 3D layout of the house helps him to project himself into a property that only exists on a plan.

Cedreo allows salespeople to easily customize a house construction project, such as removing a partition or moving a window or door. They touch up the plans at will based on objections and questions from customers. Each project modification can be viewed in 3D instantly. Thanks to this digital immersion, the client understands his project in every detail. The doubts that could still persist at this stage are immediately removed thanks to 3D.

Personalized 3D to seduce and finalize the sale

The final stage is the finalization of the sale and it is advisable, in conclusion, to seduce the future buyer by making him dream. Purchase triggers are indeed rarely technical characteristics of the project, but indeed emotional factors. 3D perspectives and virtual tours that help the buyer to project themselves into a property are formidable tools for triggering positive emotions.

With Cedreo, salespeople can realize perspectives with a custom 3D layout for customers thanks to the furniture and software material catalogs. Regularly updated, these catalogs meet the needs of manufacturers and the latest trends. The personalization of the 3D layout with Cedreo helps the customer to feel almost at home already, raises the last doubts and completes the seduction phase to quickly reach the conclusion of the sale.

“With Cedreo, we have gone from 180 to 250 houses sold. " Gilles Hoebeke - Coméca Houses

The key: reassured customers, a significantly reduced reflection period, faster and more sales.

Interested in the Cedreo 3D solution? Ask for a demonstration.