The Brick goes into the countryside

A campaign to recall the advantages of Terracotta in the ecological transition of buildings

“Brick is present in more than one in three new homes. It has thus become essential in construction. "

It is a great satisfaction, but it is also a real responsibility, especially as 95% of the terracotta products used in France are made in France. "

“Since the 90s, manufacturers have taken actions that put the terracotta industry on the path to a local, competitive and carbon-free industry. "

Beyond the technical performances with which they are familiar, the users of our products are asking for information allowing them to understand how terracotta fits into the ecological transition of the building. "

Our objective is therefore to provide precise and concrete information to professionals, whether they are design offices, project owners, traders, masons or builders of individual houses. "
-Céline Ducroquetz, General Delegate of the Brickmakers Group of the French Federation of Tiles and Bricks (FFTB)

"With brick it's easy to make sustainable"

The argument is articulated around 4 pillars which illustrate this assertion:

• Preservation of natural resources
• Building performance and comfort
• Circular economy
• Energy / carbon

For each pillar: key figures, examples of concrete actions, the results obtained and the prospects for R&D.

The campaign thus presents several programs such as work on renewable clay started in 2015 with a doctoral thesis or the 2050 Low Carbon Plant Program, initiated by France and which has become a project with a European dimension which is managed by the Technical Center for Materials. Naturels de Construction (CTMNC), the industrial technical center of the sector.

A fun processing of information to take ownership of technical subjects

“We have combined the codes of mind mapping (mental map) and sketchnoting (visual note) to be as educational and fun as possible. "

“The information given is very rich, sometimes quite technical for people not familiar with our production process. The device is designed so that everyone, depending on the level of detail desired, can find the information that suits them. For each pillar, a key synthetic visual, a video which then offers elements of proof and finally an article on the site www.briques.org which explains the information and makes the studies available ”

-Nelly Monteil, communication manager of the FFTB

The multi-year campaign starts in September 2020 and will be available on the web, social networks around banners, videos and inserts for the professional press.