EldoTravo.fr launches its Local SEO solution for craftsmen

Twice the number of internet contacts made in the home improvement sector since June 2020

EldoTravo.com has been supporting building professionals in digitizing their word of mouth for 5 years.

Since last March, to deal with the repercussions of the health crisis, the start-up has been offering audit and training solutions to help its customers better understand this subject. The confinement highlighted the importance for companies in the construction sector to accelerate the digital shift.

1500 craftspeople participated in these training webinars and 600 who benefited from Google SEO audits.

Building on this success, EldoTravo.com accelerates and launches a local referencing solution, allowing individuals to quickly identify the best qualified craftsmen around their homes.

"80% of individuals who seek a craftsman for their work do so on Google", it is in particular on this data extracted from the study of Moz (June 2020) that the start-up relied on to build its solution. A study which also shows that Google My Business (GMB) listings generate more calls and e-mails to a professional than their website itself.

Containment has accelerated the digitalization of individuals and changed their practices. To meet their new expectations, it is essential for a craftsman to take the digital turn. The tool developed by EldoTravo.com allows among other things to simultaneously update the data of craftsmen on 20 online directories. Google then analyzes the consistency of this information and compares it with that present on the GMB files to then decide on its referencing.

“In the home improvement sector, visits to the websites of professionals from GMB files have doubled. Also, in 2020, 46% of Google searches have local intent. This observation prompted us to create a service dedicated to local referencing, as it is essential for a construction professional to appear in the search results of individuals. "
Jean-Bernard Melet, co-founder of EldoTravo.fr.

A solution which is already enjoying real success, just a few weeks after its implementation. “To date, 800 construction professionals use our local SEO tool to save time and improve their visibility on Google. After 3 months of use, the finding is clear: the work carried out on the GMB files of the supported companies indicates purchasing intentions doubled. », Specifies Mamoun Benmeradi, Product Director ofEldoTravo.com.

This local referencing tool adds to and completes the historical know-how ofEldoTravo.com, based on the collection and verification of reviews and photos, then their distribution on all web communication media (Google, Facebook, website and shops).

Thanks to the 3 million euros raised from Irdi Soridec Gestion and M Capital at the end of 2019, EldoTravo has developed 2 new products to help artisans accelerate their digitalization and offer consumers a better online experience.