Castorama launches the first AI-based DIY conversational agent

Online tools
About Bat info source: Castorama via Edelman

Castorama is once again a pioneer by launching the first conversational agent based on generative artificial intelligence (AI) in the DIY and home improvement sector. This innovation is a continuation of the actions deployed by the brand to improve the online experience of its customers and facilitate DIY work (voice assistant, visual recognition, etc.).