Can interactive degressive auctions breathe new life into the real estate market?

Government solutions that are too ineffective to revive real estate sales

In their open letter to Emmanuel Macron dated May 15, 2023, the real estate and building professions (FFB, FNAIM, FPI, PROCIVIS, Unis) described the current crisis as a "crisis of the power to live" and a "risk of a bomb economic, social and societal", jeopardizing potential buyers and weakening many businesses.

Since then, the aid plan has emerged. However, the profession remains unsatisfied, judging the measures taken very small to really allow new people to acquire property. Sales are up to 50% down in some places.

The market is tense and worries the profession.

Regulate the real estate market

E-buyers like You Sell We Buy are suffering a little less from the current economic situation. Indeed this real estate buying firm buys goods and resells them at market price, preventing too big falls in prices.

They are therefore market regulators by allowing sellers to quickly find a buyer for their property (proposal made within 48 hours) and guarantee them payment since they are not subject to the banking agreement like an individual.

Alongside the sale between individuals and that via a real estate agency, You Sell We Buy is the 3rd solution for the sale of real estate.

Not only are they creating purchases where sometimes owners were desperate to sell, but this time VVNA, with its new way of selling, will also allow more people to buy real estate.

Real estate professionals seek their own solutions

For some of their goods for sale, they will now use the decreasing interactive auction solution created by WinUp. This system of decreasing auctions is already used on the flower or livestock markets, for example.

Since the creation of the solution, WinUp had not yet succeeded in marketing it.

You Sell We Buy is therefore the first company to take the gamble of testing it.

How interactive decreasing auctions work

The initial sum offered decreases in fixed steps. The auction is won by the person who clicks on the level that suits him.

Auctions are done online (from your sofa, or on your terrace, etc.) and will therefore make it all the more possible to promote access to property for people who would not have dared, thinking they were not in financial capacity. to do so or not daring to appear in person to request it.

Declining interactive auctions are not legal and do not require the presence of a law firm.

With interactive decreasing auctions, there is no more physical, ethnic or other discrimination when making a purchase offer.

Advantage of the declining auction

This will therefore be a way of making it easier for buyers to access property in these times of crisis.

The first sale made satisfied the buyer

A first decreasing interactive auction has already taken place.

Thanks to this new sales technique, the buyer was able to acquire the property at €163.000 instead of the initial €190.000.

According to him, the decreasing interactive auction allowed him to buy at a lower price than he imagined. “I got caught up in the game and got a good deal. What is good is that there is no useless negotiation. It is simple and efficient. »

With such a return, You Sell We Buy intends to use the interactive decreasing auction at least once a month to encourage purchases and boost sales in this period of real estate crisis.