A real inspiration tool for individuals, this new 3D configurator enriches the customer experience with an omnichannel journey. It also constitutes a design platform for the Envie de Salle de Bain showroom teams and an additional tool for professional installers.
Individuals or professionals: many benefits!
For individuals, the creation or renovation of a bathroom involves a major project built to last. It gives rise to many thoughts on style, equipment, materials, choice of covering, accessories and furniture... with all kinds of questions about the issues raised by the configuration of the room.
Thanks to the new 3D configurator, the individual, supported in their purchasing journey, models their project step by step and personalizes it, by comparing all the products and multiple design solutions. He has the choice between two options: either, design his project online in complete autonomy then make an appointment in the showroom to make it a reality; or, go directly to the showroom as part of a meeting with a designer salesperson.
For his part, the Envie de salle de bain seller, armed with a new key digital skill, gains the status of showroom designer. It can thus offer customers more global solutions and suggest multiple inspirations, regardless of the number of ambiances visible in the showroom. By relying on the performance of this new tool, the sales designer quickly generates quotes and has qualitative time to benefit his customer relationship.
At the end of the project configuration, the professional installer directly obtains side plans and elevation drawings. He is able to offer the individual a complete project and saves precious time in costing bathrooms.
A tailor-made immersive experience
Thanks to the 3D configurator, the bathroom dream can come closer to reality. By going to cedeo.fr, the user creates his project by following three steps:
- The construction of the project
If he chooses the pre-configuration, different atmospheres will be offered to him, similar to those he can find in the showroom. If he opts for a blank plan, he carries out his project according to his wishes and the constraints imposed by the configuration of the room.
Once the plan has been adopted, the user selects a project type from several options: construction, renovation or improvement of the room. He then enters the dimensions of the room and positions the doors, windows and connections.
The user then has a choice from nearly 4000 products classified into 5 families (Furniture, Bath, Shower, WC and Towel dryer). When selecting products, the configurator applies compatibility rules, allowing the user to associate the right products and guaranteeing the feasibility of the project.
The user positions the products according to his wishes or has predefined arrangements. He can replace or move the products at any time, and personalize them down to the smallest details of their finishes (colors, materials, etc.).
- The choice of coverings: during this step, the user selects one or more coverings from the range offered (tiles, parquet, mosaic, vinyl, wall panels, etc.) and positions it in the area of the bathroom of their choice ( floor, wall, ceiling).
- The realization of the project
Once their project is finalized, the individual saves their selection, in order to move directly to realizing their desires, or to find it quickly if they wish to continue or modify their project.
They can then make an appointment at the showroom to be accompanied by an advisor, send their project to the showroom of their choice and ask to be contacted or, if they are still undecided, share their project with their loved ones or a craftsman.
The new 3D configurator is part of the actions carried out by Envie de salle de bain to become the omnichannel bathroom leader in France. It participates in the development of the activity of its professional clients, by directly targeting individuals with projects and by allowing showroom teams to complement their expertise with a key digital skill.