Castorama exceeds one million drive orders in 2020

A fast and efficient service, available in 2 hours

Fast, efficient and professional, success is evident: a million drive orders were placed in 2020. We take a look back at the meteoric rise of a device that fits in with the new consumption habits of the French.

Castorama has democratized the drive in the DIY sector

Inspired by the food sector, Castorama was the first player in the DIY sector to set up the drive service: an easy and quick collection service in 2 hours to meet everyone's needs. Launched in 2014, the system exploded as soon as the stores closed in March 2020 and Castorama has professionalized and deployed the drive in a few weeks throughout the territory, allowing the French to continue to carry out their home improvement projects, in full security. The success of the system is also based on the brand's employees who have shown imagination and agility to support customers in this newly reorganized system: signage to indicate withdrawal areas, geolocation and installation of awnings, all the staff mobilized at high speed to find the right operating mode and launch this new adventure. Proof of real professional and human success, one million drive orders were placed in 2020, i.e. a 3.5-fold increase in use of the device in one year. Speed, efficiency and continuity of service, in line with current health constraints.

A simple user guide:

• Place your order on the site
• Choose the withdrawal in 2 hours or a meeting time
• When arriving at the car park, awnings indicate the withdrawal area
• Signal your arrival by scanning the QR Code on the totem poles
• Our employees come to load your vehicle directly
• 5 minutes later, leave with your purchases!

“We are very proud to have contributed to the explosion of the drive. We have exceeded one million drive orders in 2020, proof that our customers welcome this fast and practical device ” declares Franck Moreno, director of the Castorama brand.

An acclaimed device for all product ranges

Gardening, small DIY, large-scale improvement projects, the drive attracts customers for all purchases and the 60 references of the brand are available there. With the arrival of fine weather, the brand foresees a boom in outdoor products: furniture, barbecues, plants and swimming pools ... so many products for which the drive is seen as a simple and suitable solution for the French who are embarking on home improvement work to take advantage of the summer season.

“At the start of the health crisis, the drive was a device to collect orders when stores were closed, then it became a more secure way to shop in the context of a pandemic. For several weeks, we have listened to our customers, made the system evolve according to new expectations and today, we see that the drive has become a complementary alternative to the store: a simple and fast solution to access the whole of the store. offer " declares Franck Moreno.

Today, drive has become a lasting part of French consumption habits and its deployment is another example of the omnichannel support offered by Castorama: whether in physical, online, in-store or drive-through. , Castorama meets all needs and continues to advise and inspire customers on 18h39.fr, Pinterest, Instagram or Facebook.