New decree for the extinction of illuminated advertisements during periods of high electrical voltage

All illuminated advertisements are concerned: advertisements supporting posters lit by projection or transparency, digital advertisements, advertisements in built-up areas as well as outside built-up areas. The measure concerns illuminated advertisements on roads open to public traffic as well as in airports, train and bus stations and public transport stations and stops. It also applies to advertisements located inside premises when their location makes them visible from the public thoroughfare. Advertisements on street furniture are also affected.

Advertising managers will be warned of periods of tension thanks to the Ecowatt device.

Thanks to this measure, the reduction in power demand on the electrical network is estimated at 125 MW.

The decree applicable immediately for digital advertisements and remotely controllable equipment, and no later than June 1, 2023 for all illuminated advertisements, follows Article 31 of Law No. 2022-1158 of August 16, 2022 laying down emergency measures for the protection of purchasing power.

For Agnès Pannier-Runacher, Minister for Energy Transition: “This emergency measure will relieve our electricity network in the event of high tensions this winter, at the Ecowatt red signal. It is a complementary device to the energy sobriety plan which should allow us to transform our habits to sustainably reduce our energy consumption. This is in particular the meaning of the ban on illuminated advertisements every day between 1 a.m. and 6 a.m., everywhere in France, which I announced this summer and which has been implemented since October 7th. Every gesture counts to save energy. »