"A new milestone has now been reached for Myral, that of performance in the service of aesthetics! " These words are those of Sylvain Bonnot, president of Myral. They demonstrate the desire for innovation of the industrial group which, through the new colors of the range The Timeless, wishes to renew the positioning of its ITE solution.
To develop balanced and relevant nuances, in line with market expectations, the Myral group was supported throughout the design phase by nacarat, agency specializing in color design. With its specific expertise in the identity and color heritage of brands and regions, the agency has placed two central objectives at the heart of its strategy: to create an innovative range based on contemporary trends and practices in color and color. facade material, and borrow from local colors so that this new range can easily be integrated into the urban landscape.
A wide choice of colors and aspects suited to contemporary architectural design
This renewal offers a range of harmonious colors, current and more able to touch the markets of contemporary architecture and particular buildings, in particular with the aim of better integrating into the urban and peri-urban landscape in France. Directly inspired by the nuances present on the French territory, they are the concrete testimony of a diversity of built heritage, local, which they perpetuate today in the contemporary architectural conception.
The 24 new Myral colors are organized around 5 universes, each representing a travel extract, from North to South and West to East of French territory. In each universe, the portrait of one of the 24 colors illustrates the times and 2020-2022 trends.
Lands of light
Over much of the north, serial brick construction is a leitmotif. Whitewash whitewashes whitewash ordinary equipment, the irregular reliefs of which are flush with this thick layer of white. The very lightly colored plasters of the Pays de la Loire blend with the whitish limestone tuffeaux and bluish slates. Those of Île de France vary more in their tones: white, beige and gray, up to yellow ocher. The great Atlantic ports are full of light. Cut stone with delicate golden nuances reveals its minerality under grazing lights and projected shadows. Everywhere, the classic facades seek the greatest whiteness, mixing clear cut stones, staffs and white plasters.
Oxide lands
The red-purplish to brown bricks build the towns and villages of the north making up a homogeneous architectural landscape. A foot in the Center-East, and the blond limestone illuminates Burgundy, echoing the Côtes d'Or. In the south, the bricks lengthen and soften in the orange tones. Italian influences are manifested in the capital cities of the Alpine massifs through strong ocher colors. At the southern end, the warm tones, orange to red, intensify and make the facades of the narrow and sloping streets sing.
Mountains and groves
Exploded flint stone is a rarity to be found on the facades of the northern coasts and sometimes in the middle of the countryside in the heights of the country.
In the center, the basaltic reliefs nourished the frame with their dark lava stones. The blond mortars light them up. Green molasse stone punctuates the high reliefs, associating with lime, adobe, granite and field stones raising centuries-old buildings.
South meridian
The stones with golden shards are the mark of a contrasting continental climate. Shales and sandstones capture these nuances in all their intensity. Their warm notes, even copper, accompany the harshness of the seasons.
The soft and bright chromaticities are reserved for the coasts and the banks of the Loire, whose plasters and granites echo the changing light. The lava stone has burnished accents that bring it back to the earth and reveal villages with a troglodyte appearance. Lower down, faded ocher plasters make up the landscape of the southern provinces, symbol of the Mediterranean. Natural iron oxide pigments are flush with the facades of radiant houses.
North meridian
At the northern end is the blue stone, uniform and compact like a marble. On the edge of the coast, granite emerges. Rich in dense tones, sometimes dark, it varies from gray to purple through blue. It makes up the austere landscape of the coastal frame. In the heart of the mountains, the schists respond to gray granite and interact with the plaster tinted with alluvial sands. The stone is enduring and resists the passage of time and harsh climate.
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The new colors are available in 5 aspects and materials that reinvent color:
- Wood grain siding
- Pleated fabrics
- Smooth clap
- Lisse
- Structure
The Myral M32 exterior insulation solution
The facade cladding incorporating PIR type insulation, designed, manufactured and marketed by Myral, combines aesthetics, speed of installation and energy efficiency (lambda of 23 mW / mK). Made to the size of the layout, the length of the panels is variable, from 1,5 ml to 14 ml (against 1,5 to 2 ml for traditional cladding panels). Myral facade cladding can be installed as cladding or cladding on all types of construction, horizontally or vertically. Two thicknesses are available, M32 and M62. The solution is a sustainable investment with an estimated lifespan in the life cycle analysis of more than 50 years.
The exterior thermal insulation products offered by Myral are made in France
They are certified and under CSTB Technical Assessment, to meet all of the insulation needs of facades, in collective or individual housing, in tertiary buildings or in public facilities, in new or in renovation.
A project ? Need informations ? Get in touch with Myral!