Gap SEO created its “Gap Dating”

Two days dedicated to exchange, proximity and transparency both between members but also with all suppliers on the occasion of the first “Gap Dating” in its history. Back to a format that calls for others…

With a number of members doubled in 2022, the Gap SEO network has decided to double its annual meetings with its members. It is still necessary to imagine an attractive and profitable program for the development of each one.

If the January seminar remains on a rather classic format of analysis of the previous year and the presentation of future objectives, the second meeting is placed under the sign of the exchange with a specific goal ... learning to discover.

This is why Gap Référencement has decided to create “GAP DATING”, an event that facilitates meetings between members and suppliers on specific issues. Stop supplier presentations, make way for personalized exchanges!

For Eric Beyne Commercial Director of the network: “Following our strong growth, we have identified a recurring need in terms of dialogue between members and suppliers. It sometimes takes 3 to 4 months before the 2 entities meet and even more to gain everyone's trust. This is why it was essential to create a meeting point. Now, we wanted to go further in the process by personalizing each exchange according to the problem of the member. If some do not know the supplier others work or have already worked together. The exchange and the expectation cannot therefore be identical. This is why this "GAP DATING" is a success! 30 minutes … and not one more (thank you bell!) to talk about product, logistics, after-sales service, communication, support, … to each his own program knowing that each meeting was prepared in advance. Imagine more than 300 appointments in 1 day for tired members and suppliers who have a big smile on their face. We are proud of this first edition even if it requires a colossal preparatory work. Our team responded and our members and suppliers left delighted and confident for future orders, so can't wait for the 2023 edition! »

More than 300 supplier meetings at the service of members

Now, creating an event of this size is also a challenge. First, we had to find a place spacious enough to bring together more than 150 people. It was therefore at the Palais des Congrès de la Grande Motte in Montpellier on September 14 that this first “Gap Dating” took place.

Then, the problem was to optimize the time of both suppliers and members. Therefore, the upstream organization was essential. More than 2 months of work to set up an original format to be optimized over one day.

After a response notifying the presence of both parties, each member had to prepare upstream 10 meeting wishes around an objective. An important collection work to then schedule and prepare 30-minute interviews so that everyone can express themselves on their specific topic of the moment.

In total, more than 300 appointments were made on a single day. Exchanges which undoubtedly made it possible to create a relationship by establishing a climate of trust and resolving technical points between members and suppliers.

The best value for money for a B2B meeting

Beyond human satisfaction, “Gap Dating” has also won over the supplier portfolio. The purpose of this day was to optimize meetings without any downtime, i.e. an efficiency close to 100% occupancy.

A godsend for the suppliers who were thus able to hold between 10 and 20 meetings since some of them had reserved 2 spaces to multiply the exchanges. As a result, we can estimate the cost for an appointment at around €30… unbeatable price for a B2B exchange!

When you know the cost of a professional appointment for a supplier (salary, car, petrol, travel time, etc.), you quickly understand the enthusiasm of all the suppliers in the Gap SEO network.

A simple, effective, personalized and PROFITABLE event… just like the “identity and community” network of carpentry professionals.

A result confirmed by the 110 guests of the evening meal or the professional exchange to give way to conviviality and the first feedback:

Whether on the SUPPLIER side...

"It's the first time I've attended this format, top / only qualitative meetings / we go to the essentials / no waste of time..."

… or on the MEMBER side

"I'm tired but it was great / I wouldn't see my supplier the same again / I solved in 30 minutes what's been dragging on for 3 months / From Monday, I'm going to switch to him...".

Gap Referencing has succeeded in getting members to communicate effectively and quickly with suppliers. Whether we're talking about discoveries, solutions, trust, reassurance,… everyone has found their happiness according to their needs.