Cheminées Poujoulat, a French manufacturer since 1950 and leader in chimney flues, has been on screen since the end of March with its first advertising spot, in a saga format. A key player in the market, it has been serving energy performance, innovation, personalization and universal comfort since its creation.
This saga, designed by the Gulfstream Communication agency and produced by Augustin Lacape in collaboration with La Main Productions, features Camille, an experienced and eloquent real estate agent, and a couple of young thirty-somethings, discreet but with convictions regarding the equipment of their future good. A staging, rhythmic and produced at a wide angle to support the comedy, which gives a specific signature to the films.
A TV device in two stages:
- A first wave, around Outsteel by Cheminées Poujoulat, designer and customizable heat pump cladding, broadcast on TV from March 25 to April 7 then from April 28 to May 1.
- A second wave, focused on the performance of Poujoulat chimney flues, on TV broadcast in September and October 2024.
National broadcast on the channels TF1, FR2, FR3, FR5, LCI, Histoire TV, TMC, TV Breizh, Ushuaia TV, Téva, W9, 6ter, Paris Première, Série Club, RFM TV, Gulli, Canal+, C8, CStar, CNews, RMC.
A campaign orchestrated by Gulfstream Communication for the brand strategy and the creation of the two TV spots and the TouchPoint Media agency for the media strategy.
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