Prysmian unveils its new identity

Prysmian unveils its new identity globally in line with its commitment: meeting the challenges linked to energy transition and digital transformation

It is a real evolution of the brand which shapes the direction of the group towards a new era, as part of the “Connect, to Lead” strategy. In fact, Prysmian's new branding graphics are a daily reminder of the group's ambition and sense of responsibility to connect millions of people to a sustainable future, and of respect for its founding values.

The group's new visual identity is the result of deep reflection on the company's objective, aiming in particular to seize sustainable development opportunities for the planet and to lead the energy transition and digital transformation by developing ever more innovative products. resilient, high-performing, sustainable and innovative, while creating tangible value for its customers and the communities and territories in which the group operates. For Prysmian, sustainable development is not only a business driver, but also a commitment to making a lasting contribution in terms of protecting the environment and people.

The new visual identity, mainly developed digitally, reflects the brand's determination to adopt new strategies and a new corporate purpose. The shape of the symbol hides a “p” and also recalls the concept of circular economy, while the color gradient from blue to green reflects the Group's commitment to the development of renewable energies. The iconic logo, designed with a contemporary and dynamic design, connects the concepts of tradition and evolution. The entire logo and new tagline “The Planet's Pathways” embody the role Prysmian intends to play in designing a better future and charting pathways to an increasingly sustainable and digital future for our planet.

For Maria Cristina Bifulco, Head of Investor Relations, Director of Sustainable Development and Communications at Prysmian: “Through this new visual identity, we are aligning Prysmian's image with the changes the Group is experiencing and the rapid evolution of our industrial sector, an evolution of which we intend to be the leader. The global challenges and opportunities we face require us to put the strength and expertise of our organization at the service of our customers, our partners and all our stakeholders in order to bring new forms of energy and information from the four corners of the planet. »

For Manfredi Ricca, Managing Director of Global Strategy, Interbrand: “We are living in a new era in which brands are increasingly important and are expected to convey leadership and responsibility. The evolution of Prysmian's brand reflects its awareness and commitment to playing a leading role in driving the energy and digital transition to shape a better future for our planet. »