Picard Serrures unveils its new redesigned website for individuals and professionals

Combining a modern aesthetic and clear and intuitive navigation, the new version of the site www.picard-serrures.com gives pride of place, from the home page, to security solutions dedicated to individuals (house and apartment doors , cellar, multi-point locks, connected home) and professionals (hall doors, certified techniques, secure glass, anti-panic and electronic locks). An integral part of the manufacturer's DNA, advice, standards and certifications are now directly accessible.

A wealth of information thanks to rich content of 400 pages (instead of 280), the website has new sections and features including:

• a dedicated sheet for each Picard Serrures product, offering a detailed view of their characteristics, which was not previously available,
• a selection of 14 Eliot products complementary to the Picard Serrures range, the result of the acquisition, in 2018, of this company specializing in door armoring,
• new “professional solutions” pages adapted to a variety of sectors of activity, in which Picard Serrures wishes to conquer market share (local shops, sensitive and industrial sites, administrations and public services, co-ownership and HLM), allowing the public concerned about finding what he is looking for in one click,
• an easier search for Picard Approved Installers, with the possibility of contacting them directly to request a quote,
• an extensive “FAQ” area to answer the questions most frequently asked by users.

Beyond its informative purpose, this online showcase aims to generate more qualified contacts, convert them and redirect them to one of the 160 Approved Installers present in France, Switzerland and Belgium. A real added value which positions Picard Serrures as a business provider for the network's locksmiths but also for those who would like to join it!

Other developments will follow in 2024, including an in-depth overhaul of the professional extranet reserved for IAPs as well as the development of a new entrance door configurator-simulator in order to guide individuals in their choice and thus help them to plan better.

Marking a new beginning, the launch of this completely redesigned website aims to highlight the strengths of Picard Serrures and Eliot while demonstrating the extent of the possibilities and the fields of application of the products. Determined to evolve and innovate to meet the needs of its customers, the company offers them an online experience that reflects the quality that has characterized its security solutions for more than 300 years.