Real estate market: buying or selling in 2025, which strategy to adopt?

This exceptional period, marked by interest rates as low as 1%, has created excessive demand and a surge in prices, with up to four buyers for every seller in some regions.

Back to normal in 2025

Today, the real estate market is beginning to return to balance. The excesses of previous years are gradually fading, with prices returning to more reasonable levels and interest rates now around 3% to 3,5%. Although these rates are perceived as high compared to those of the last decade, they remain in line with historical norms. This correction provides a healthier and more sustainable context for the market.

Buy or wait: a pragmatic analysis

For buyers, 2025 could represent a unique opportunity. The drop in prices, combined with stabilized rates, makes it possible to acquire properties under more balanced conditions. First-time buyers, in particular, could take advantage of this lull to carry out their real estate project.

For sellers, on the other hand, the market requires more realism. Properties located in attractive areas or with sought-after characteristics (proximity to services, quality of infrastructure) continue to find buyers, but sales times may be longer, particularly for properties requiring work or located on the outskirts.

A new real estate cycle

It is unlikely that we will see a return to 1% rates or sales volumes exceeding a third of historical averages. However, this new cycle could lay the foundations for a more stable market that is better adapted to economic realities.

Investors and individuals must therefore adjust their expectations and focus on long-term opportunities.

Buying or selling in 2025 requires adapting to a market in transition. More than ever, detailed analysis and professional support are essential to make informed decisions and maximize opportunities in this changing context.

Tribune by Benjamin Mechaly, Founder of Primomanda (LinkedIn).