How to “reduce the sails” during a real estate crisis?

A real estate crisis that requires strict cost control

Indeed, Nexity, the leading French real estate developer, plans to cut more than 500 jobs in 2024 to adapt to this crisis. Other big names in the sector such as Bouygues Immobilier and Vinci Immobilier are also following job protection plans to deal with this situation.

An immediate solution: reduce your software costs

In an economic context where cost control is essential for the sustainability of companies, the software pricing model is becoming a crucial strategic issue for all players, regardless of their size.

This need is all the more pressing in the real estate sector, which is currently in deep crisis, exacerbated by rising interest rates and construction costs, causing a spectacular fall in home sales.

Subscription software, which may seem attractive due to its low initial cost, actually imposes recurring expenses that can add up and weigh on budgets, especially in times of crisis. These recurring costs reduce profit margins and the investment capacity of companies (mandatory updates, regular price increases, named licenses, exit penalties, etc.).

Paying for a subscription also means paying for any periods when the software is not used, such as during vacations, holidays and public holidays.

Strategies for optimizing software costs

In times of crisis, using the flexibility offered by certain publishers is a simple, quick and effective solution.

Imagine being able to purchase a software license, once and for all, without having to put up with the market's subscription models.

Imagine an environment in which you can test your software solutions for free, using your usual interface.

Imagine an environment where you share network licenses among multiple users, refusing to pay individually for each user.

Finally imagine free technical assistance, in French, by email or telephone.

A perpetual license, for life, forever

Perpetual licenses are an economical and strategic alternative to the subscription models often imposed by the market.

These models also allow users to update software as needed without any hidden costs.

For example, our flagship software, even with optional updates every year, costs five times less than its main competitor over a five-year period.

Large groups, multiple companies, and many metropolises have adopted this model, attracted by its substantial economic advantages.

Efficiency and resilience thanks to the perpetual license

Contrary to popular belief, subscription software offers limited added value, because it requires updates that are often very minor.

The perpetual license, on the other hand, allows considerable savings and allows users to regain real freedom of choice, without being chained to a publisher.

Conclusion

Opting for a perpetual license can be a decisive strategy for companies looking to reduce costs while improving their efficiency and resilience in times of crisis. It is essential to reconsider traditional approaches and consider more viable and beneficial alternatives in the long term.

Tribune by Olivier Verger, General Manager of ZW France (LinkedIn).