The real estate agent of tomorrow will be an expert… or they will disappear.

That world is dying out.

Not because of a passing crisis, but because the real estate market has entered a phase of structural complexity, accelerated by technology and especially artificial intelligence.

The end of the “intermediary” agent

Today, an agent who simply publishes a property, conducts viewings without providing guidance, or delivers a standardized sales pitch has become replaceable.

Through platforms.

Through automated tools.

By AI.

This is neither an attack nor a prophecy. It is an observation that can be made on the ground.

A market that has become illegible

Real estate has never before concentrated so many simultaneous constraints: legal, environmental, technical, fiscal, and heritage-related.

Energy performance certificates (EPCs), progressive bans on rentals, rent control, changing tax laws, Airbnb regulations…

For the past five years, rules have been piling up without any real educational effort.

The result: an opaque market, in which individuals no longer know what they can do today, nor what they will be able to do tomorrow.

Two identical goods, two opposing realities

I regularly observe situations where two apartments, although similar in size, location and price, have completely different trajectories.

One remains liquid, financeable, and valuable.

The other becomes a risky asset, blocked by poor energy performance or upcoming regulations.

The value is no longer obvious.

It is technical, regulatory and contextual.

The illusion of accessible information

Never before have individuals had so much information: market data, simulators, online estimates, educational content.

But this information overload produces the opposite effect: confusion.

Because raw information is not expertise.

Increasingly, transactions are becoming fraught with “truth clashes” between figures, sources and partial interpretations.

The problem is not a lack of information.

That's his interpretation.

The new role of the real estate agent

In this context, the agent is no longer a transmitter of data.

It becomes a mediator of complexity.

His role is now:

• To interpret,
• To contextualize,
• To explain,
• To secure.

Commercial competence is no longer enough.

A thorough understanding of the market has become central.

AI doesn't kill jobs. It sorts them.

Artificial intelligence is already automating:

• The reports,
• Emails,
• The summaries,
• Administrative tasks.

It frees up time for things that can't be automated:

• Human relationships,
• Building expertise,
• Managing complex situations,
• Analysis of life or investment projects.

AI is not a replacement.

It's a revelation.

A deliberate natural selection

The profession of real estate agent is not disappearing.

It hardens.

The market is becoming polarized:

• On one hand, replaceable agents,
• On the other hand, there are expert, educational, and credible agents.

Between the two, the average disappears, not through injustice, but through logic.

In a market that has become unstable and overloaded with misinterpreted information, expertise is no longer a competitive advantage.

It's a condition for survival.

The question is therefore no longer: will AI replace real estate agents?

But: which real estate agents will still be useful tomorrow?

Opinion piece by Nicolas Jeff, Real Estate Agent (LinkedIn).