PRB launches its EXPERT range: Excellence in cleaning, treating and protecting surfaces

A rapidly changing market, an expert response

The building chemicals market is a sector where PRB intends to strengthen its presence. The product range has been redesigned to create a concise, impactful, and easily identifiable selection thanks to clear color-coded segmentation by trade.

The 3-step strategy: Clean, Treat, Protect

The major innovation of this range lies in its comprehensive approach to support, guaranteeing maximum durability for the structures:

CLEAN: Remove dirt from surfaces and restore their original appearance

• PRB ACTI FLASH: The solution for heavy soiling. This descaling cleaner offers ultra-fast action (visible effect in 30 minutes) on dirt, ideal before painting.
• PRB ACTI NET: Designed for moderate soiling, this cleaner without chlorine or acid respects surfaces while guaranteeing a quick first visible effect.

TREAT: Eliminate microorganisms thoroughly

• PRB ACTI PREV: This preventative and curative treatment, based on quaternary ammonium, provides long-lasting protection against the development of microorganisms. It acts deep within the skin and has a progressive, long-lasting effect.
• PRB ACTI PREV BOOSTED: A new product coming by the end of the first half of the year, this is also a preventative and curative treatment, but boosted compared to PRB ACTI PREV. Its effect allows it to act deeply on microorganisms and also treat pollution stains. The product's speed of action is ten times faster than the regular version.

PROTECT: Preserve materials sustainably

• PRB WATERPROOF: A powerful shield for sound surfaces, it waterproofs them. Its powerful beading effect slows down urban soiling and the development of microorganisms. In addition to guaranteeing long-lasting cleanliness, it preserves and restores the original appearance of the material.
• PRB MINERALIZING: Specifically designed for old buildings and friable surfaces, it consolidates the surface through micro-crystallization while allowing the material to breathe. In addition to its mineralizing effect, it also water-repellents the surface with a pronounced beading effect. It strengthens the surface while ensuring long-lasting cleanliness.

A user-friendly charter

Each product in the EXPERT range benefits from a new, informative visual identity. The labels now include "Before/After" visuals, precise usage pictograms (areas of application, surfaces covered), and clear arguments to facilitate choosing the right product at the right time.

Find more information about the EXPERT range on the dedicated PRB webpage: Category - EXPERT (prb.fr).