Innovation is at the heart of the Durieu Group's DNA, as is the quality and performance of each product manufactured in its factories. Always seeking to improve whenever possible, the group has notably chosen for 2024 to offer the first bio-sourced technical paint, incorporating fillers from eggshell powder. The new eco-responsible formulation of the Absolute Universal Undercoat, Oxi range, was born.
From eggshell powder to paint: a meaningful collaboration!
The idea came from the meeting with Circul'egg, a young start-up that has decided to work with recycled organic waste. Initially oriented towards cosmetics, Circul'egg has chosen to exploit recycled eggshells from French scrapyards near its site, to offer bio-sourced components, meeting the quality and performance requirements of its industrial customers.
Circul'egg then used the membrane of the shell and then remained the shell itself. The young start-up then met Durieu and from there was born the idea of working together to increase eco-responsibility and go even further in the use of biosourced waste, also using shells.
Circul'egg has thus developed, in collaboration with Durieu, a shell powder meeting all the necessary criteria to obtain a charge which is perfectly incorporated with the rest of the components of the Absolute Undercoat paint.. The result obtained is perfectly optimal. This new formula of the Absolute Undercoat based on bio-sourced and recycled products makes it more than ever a universal solution of the Oxi range, suitable for all types of support for a magnified rendering: intact performance, eco-responsibility in addition.
Universal Absolute Undercoat new bio-sourced formula:
3 essential qualities
- Maximum grip whatever the medium:
- By integrating fatty binders with exceptional impregnation capabilities into its composition, the undercoat prepares the support and gives it excellent adhesion and grip capabilities.
- Thanks to the combination of technical resins, the undercoat leaves a film on the support guaranteeing the'perfect adhesion of a finish on smooth materials such as copper, galvanized, varnished wood, glass paste or PVC.
- Porous materials : she is particularly suitable for porous materials or floury (plasters, unstable coatings, etc.) which can be directly finished without the need for tedious preparation (sanding, scraping, coatings, etc.).
- Corrosion protection
- Thanks to the action of its targeted resins, the absolute undercoat also gives the support anti-corrosion qualities which will stop the subsequent action of rust thanks to a "tiled" finish: this is an essential step when working on damp surfaces or those subject to humidity.
- Flawless finish to last
- Its adhesion qualities also allow the Absolute Undercoat to provide optimal adhesion to all types of finishes to last longer. When the support is intended to receive a glass cloth or wallpaper, one might think that the undercoat is useless but its role is fundamental:
- Most:
- Guarantee that the wallpaper will not peel off because the undercoat allows very good adhesion of all solvent-based or water-based glues.
- Blocking any unsightly rust, tannins or humidity build-up.
