Interview with Pierre-Ange Riu, head of Riu Marketing

In a context where sales prospecting remains a key challenge for construction companies, capturing qualified leads and converting them effectively is essential. To meet this need, Pierre-Ange Riu offers a solution based on optimized advertising campaigns and automated appointment scheduling.

Batinfo: Who is your solution aimed at and what problem does it address?

Pierre-Ange Riu: Our solution is aimed at construction companies that want to fill their sales representatives' schedules with qualified leads.

Batinfo: How do you address this issue and what makes your solution innovative?

Pierre-Ange Riu: We address the challenge of capturing qualified leads by implementing advertising campaigns on platforms like Google search and social media such as Facebook and Instagram. Our solution is innovative because we partially automate appointment scheduling for leads who have completed the various forms we promote on these advertising channels. Furthermore, we also feed this appointment information directly into the advertising tools, allowing us to optimize their powerful algorithms and identify only concrete opportunities that are relevant to our clients.

Batinfo: If a craftsman is interested, how can they implement your solution?

Pierre-Ange Riu: If a craftsman is interested, there are two options. The first is that he completely delegates the implementation of his acquisition system to us, and in that case, we will handle the entire marketing strategy, including campaign management. The second option is that we train him to implement his campaigns in-house so that he can then be completely autonomous in managing this acquisition system.

Interview with Pierre-Ange Riu, head of Riu Marketing (LinkedIn).