The FAAC experience - a guarantee of security and reliability in the world of automatic access - combined with Samsung's know-how and the technology of the MagicINFO platform, has led to the creation of ON AIR, the first automatic entry system with integrated digital display system.
Digital signage is a new form of communication that uses digital images and videos, through a variety of technology, in areas open to the public to provide information, entertainment and business performance. FAAC, thanks to ON AIR, the first automatic multimedia door with an integrated screen which interacts with potential customers, reinvents this innovative means of communication. Indeed, by combining the functions of a high quality automatic door with digital signage, ON AIR becomes an extraordinary marketing tool and a powerful digital sales tool.
Technology makes the operation ofON AIR simple but extremely effective. Door cameras can identify the gender and age of those entering the store or gathering place. The data is transmitted to the software which, on the basis of this information, chooses the content best suited to be projected on the high definition monitors integrated into the input. The images and videos are therefore aimed at a targeted clientele, thus making it possible to offer the best selection of products and promotions in rotation.
The software also allows you to keep the number of those entering, access statistics and the type of client. In this way, it is also possible to analyze the flows of people who access the store and check the performance of all promotions or information campaigns activated. Samsung's MagicINFO6 platform, the content planning management software, simple and intuitive to use, can be controlled both locally and remotely, thus adapting to the most varied communication needs.
The fact thatON AIR in no way encroaches on people's privacy is essential, since the images captured by the cameras are never stored and the software simply assigns the presumed gender and age without any recognition of the identity of the client or passers-by .
All these features make automatic entry ON AIR an innovative and advanced solution, available in particular for Retail and GDO, to develop its customers and increase its turnover. Anyone who installs a door ON AIR endows its exercise with a new communication space in which it is possible to carry out proximity marketing actions with partner companies or with third-party brands, independently deciding on commercial and advertising strategies.
ON AIR is therefore an ideal tool for shopping centers, supermarkets, travel agencies, pharmacies but also for banks, hotels, airports and for all commercial or logistical contexts with a high concentration of people.
Automatic entry ON AIR can be installed in any commercial environment because it integrates perfectly with the existing architectural structure, both interior and exterior. As the screens are integrated and protected in the door, they are safer than existing multimedia totems. High-brightness screens and special UV glasses provide perfect vision in all lighting conditions, even in direct sunlight. The glasses can be of three types (black, transparent and mirror), with screen printing, anodized and customizable colors. Finally, ON AIR can be perfectly integrated with FAAC Airslide, the only automatic door with integrated blade.
"We were wondering how to help the retail sector to develop in a period of strong e-commerce expansion. Behind the creation of the ON AIR entry, there is therefore the will to create an alliance with Retail and GDO, offering something really innovative on the automatic entry market - explains Andrea Zullo, FAAC sales and entry manager - Until now, automatic entry was experienced by merchants, as a cost that can now become a source of revenues, because thanks to ON AIR, which exploits the most strategic position of a store, can communicate with 100% of customers and activate new forms of marketing to increase its turnover; the investment can indeed be monetized through management and sales We believe that the product we are launching on the market today, supported by an excellent partner like Samsung, can represent a positive advantage, u no revolution in many commercial and logistical fields ".
"The constant growth of digital communication via display, in both the public and private sectors, combined with the ability to offer increasingly personalized solutions, equipped with all of Samsung's technological innovations, forms the basis of the collaboration with FAAC for the creation of ON AIR - comments Stefano Biasi, B2B development manager of Samsung Electronics Italia. Thanks to the integration of MagicINFO 6, Samsung's leading platform in the field of remote equipment management, businesses in all industries can easily create, schedule and deliver content over their digital signage network, a customizable solution that provides businesses with new ways to create content that adapts to their brand and operational needs. ideal combination of flexibility, reliability and ease of use capable of delivering optimal performance while reducing operating costs and costs ".
FAAC, one innovation after another also in the field of automatic doors
ON AIR is just the latest in a series of revolutionary FAAC products that have marked the history of the automatic entry sector. Product innovation has been the great strength of the company since its creation in 1965. At that time, FAAC was a pioneer, creating the market for automatic gates from scratch and immediately industrializing production. Over the years, the company from Bologna has extended its field of intervention to many services related to automation.
Between the 90s and 80s, FAAC entered the automatic door sector, which gave it the advantage of designing and producing in-house. In a new field, in which historic European companies were already present, FAAC was able to contribute in a short time to the development of this market with many valuable innovations.
Energy saving
The first innovation was under the sign of energy savings. "Energy Saving" is software designed to reduce the opening and closing times of sliding doors, thereby reducing heat loss and improving user comfort.
Automatic reset device
The second sign left in this sector has increased the level of security of automatic doors, while reducing costs and maintenance time. With the introduction of an automatic reset device for the trigger panic device, the continuity of the entry was guaranteed even when the doors were opened by opening.
Airslide
An air curtain integrated into the door was a stroke of genius which created an invisible barrier even when the entrance remained open. The innovation, patented by FAAC, makes it possible to limit the temperature variations between the interior and the exterior, while leaving smog, dust and insects out of the room, while guaranteeing well-being, comfort and economy of energy.
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