Objective: thanks to the Myral solution, give substance to aesthetic inspiration while respecting technical and regulatory requirements. Meeting with Valérie Lesage, Myral charge d'affaires for the North of France.
What is the role of the Myral sales department?
Valérie Lesage: We have a central role, that of being the sole interlocutor of our customers. The prescription team intervenes at each stage of the project: from its detection, during the technical assembly, then during the phase of calls for tenders until the start of construction and the realization. In other words, we are alongside the owners and project managers from A to Z. Our vision of the commercial relationship is clear: it is built in close links with our design office and our technical department. Having only one interlocutor means having no loss of information. In addition, our territorial network is dense and we are able to respond quickly to each request. By choosing Myral, our customers know that they can count on us to carry out their exterior thermal insulation projects.
Is the notion of tailor-made support essential?
Valérie Lesage: Absolutely! This is Myral's DNA, a strong axis that I have been carrying for almost 9 years in the sales department: no question of leaving our prescribers and installers alone. The goal is that they can understand our unique ITE solution in a simple way and without any unpleasant surprises. We thus make precise project descriptions and we train the installation companies at the start of the site. If a new constraint appears, we are here to find solutions. This tailor-made support allows us to be in a relationship of mutual trust. At Myral, providing our expertise and support is a proven and successful method.
"With its support from A to Z, Myral is positioning itself as a robust and credible alternative"
What are the project managers' expectations when launching an ITE solution?
Valérie Lesage: Flexibility and responsiveness! The Myral solution adapts to regulatory changes, which is what the project managers are looking for. Thus, we will be able to adjust our response to the various singular points of their projects. For example, the Myral installation technique adapts very easily to architectural designs. We react quickly by combining the possible constraints of each project: technical, regulatory (fire safety, seismic, acoustics, dew point, asbestos support, etc.), budget and the aesthetic wishes of customers. And on top of that, they are won over by the quality / price ratio of our products. In the end, the project managers easily appropriate the solution and project themselves onto the actual overall rendering of the building.
Precisely, the aesthetic aspect of Myral panels is decisive ...
Valérie Lesage: This is indeed a major point. Our approach is to explain our solution to the project managers so that they perceive the technical realization as it will be posed. As soon as they know all the specifics of Myral products, such as its very aesthetic protruding joints, architects have an immense palette of details on which they can give free rein to their imagination. We offer an infinite number of lacquers. No competitor offers such a variety on the market. It is an alternative to existing products. And coupled with the delivered and installed of our solution, it is a success!
"Producing it in France is a guarantee of Myral know-how"
How is the Origine France Garantie certification of the Myral solution perceived?
Valérie Lesage: This is a real plus for the owners. Producing it in France is highly sought after in the health and economic context in which we live. We are proud to be a French company that has always manufactured its insulation panels in France. For the end customer, this certification provides the guarantee of a unique product and know-how. It is also reassuring, because our customers know that we are by their side on a daily basis, in the territories and not on the other side of the world! Proximity is an essential value of the Myral group.
For more information on Myral, visit their website: https://www.myral-pro.com/