Historically, xella manufactured and marketed aerated concrete walls and partitions through the Ytong brand, and the communication tools mainly sported the brand's colors. Over the decades, the Xella product range has diversified and expanded to cover all market needs in terms of constructive, healthy and sustainable solutions.
Many brands, whose solutions are complementary, have thus come to strengthen the group's portfolio:
- Ytong: Carcass wall and passive firebreak in cellular concrete
- Siporex: Interior fittings and aerated concrete partition
- Silka: Silico-limestone wall
- Hebel: Reinforced aerated concrete slab
- Multipor: Mineral thermal and fireproof insulation
Through its 5 brands, Xella can respond to all requests whether for new construction projects, renovation or rehabilitation, individual houses, collective housing, industrial and tertiary buildings or establishments open to the public. It is with the aim of enhancing the group's offer as a whole, the fields of application and implementation of each constructive solution, and of offering an optimal user experience that Xella is launching its new website www.xella .Fr.
A rich site that presents all the advantages of sustainable and healthy building
Sporting the graphic charter and the blue color of the group, the new corporate site www.xella.fr is a real showcase of Xella know-how, services and products offered.
Intended for construction professionals, this responsive site has been developed to offer a pleasant and functional user experience. Navigation is particularly fluid and pleasant, the pages are uncluttered and the content airy, whether on a computer, a smartphone or a tablet.
A scrolling homepage makes it possible to visualize, at a single glance and intuitively, the entire portfolio of Xella brands. Several "entries" are offered so that each visitor can find the Xella constructive solution(s) best suited to their project, accompanied by videos and product advantages:
- By project: groups the product offer according to whether the project is an individual house, collective housing, industrial and logistics buildings, establishments open to the public, renovation or rehabilitation.
- By solutions: allows you to find the product according to the desired application - load-bearing wall, firebreak, insulation, treatment of thermal bridges... or the benefits sought: fire resistance, living comfort...
- By products: presents the main characteristics of each constructive solution.
- By brands: highlights the particularities of each of the brands.
Other sections are also quickly accessible to better support visitors:
- Documentation: brings together all the technical and commercial documentation for each brand,
- Services: presents the Xella services made available to distribution partners and construction professionals,
- Company: highlights the history, values and know-how of the Xella France company and of the group.
www.carriere.xella.fr: a website to attract new talent
The launch of the corporate site is accompanied by the new site www.carriere.xella.fr. This platform makes it possible to promote the social and environmental policy undertaken by the group, to present the various professions exercised within the company, to publicize the advantages enjoyed by employees, and to distribute job offers.
Finally, this site makes it possible to reposition Xella France within the Xella Group, an international group, the world's largest producer of cellular concrete. This tool intends to attract many talents to expand the Xella teams.