What are the trends in the new real estate market?

Demand for new housing still sustained

Firstly, it emerges from this study that despite the drop in supply, demand for real estate investment remains strong in new construction. Indeed, Valorissimo observes an increase in searches of +32% between September / December 2021 and January / April 2022.

While volume has increased, regions' rankings by search volume remain the same:

Ile de France, Auvergne Rhône Alpes (AURA) and Provence Alpes Côte d'Azur (PACA) alone account for 68% of the volume of searches.

Another observation drawn up by Valorissimo: regions historically very much in demand for new housing have nevertheless experienced a drop in searches. This is the case of Ile-de-France which, going from 29,5% to 27,3%, is experiencing a decrease of -7%. Brittany is the region with the largest drop in demand: -18%. On the other hand, the three regions with the strongest progress are Occitanie (+18%), Hauts-de-France (+31%) and Bourgogne France Comté (+46%).

The majority of Ile-de-France residents continue to search in their region

Valorissimo has also analyzed the investment research of Ile-de-France residents. 50% of searches are done in Ile-de-France, 12% in AURA, and 8% in PACA. Two other regions are experiencing an increase in search volume: Hauts-de-France (+33%) and the Grand Est region (+25%).

For Sylvain Banon, Key account manager Grand Est: “Each month, we note a constant increase in demand from our partners in the Ile-de-France region for new real estate programs in the Grand Est region. Indeed, it turns out that many real estate investment experts are focusing on the region because it benefits from a strategic geographical position, prices that remain affordable and offers significant economic dynamism."

Valorissimo wanted to analyze the breakdown of investors by region. 30,4% of them are Ile-de-France residents, followed by AURA: 15,6%.

The investment trend in medium-sized cities is taking shape

Last interesting point, Valorissimo went to look at the top 10 most searched cities. The trend for medium-sized towns is confirmed: Aix-les Bains and Hyères top the rankings with 5,2 k searches. Thonon les Bains is the 3rd most searched city (4,7k).