VM becomes “VM Matériaux” and unveils its new signature: “Build tomorrow, build sustainably. »

A vision and changes that the brand accompanies through a new identity. It becomes “VM Matériaux” in order to reaffirm its identity and its core business, and affixes a new signature under its logo: “Construire Demain, Construire durable. ".

Easy to memorize, it constitutes a real promise, that of the future. The brand, which has been reworking its fundamentals for more than two years, is reaffirming itself, through images and words, at the heart of its market, that of construction and materials. This new signature supports its committed positioning, alongside its customers, for sustainable construction and renovation. His optimistic and visionary spirit can be read through the expressions “tomorrow” and “sustainable”. Unifying, the signature invites people to come together around strong commitments for all stakeholders: employees, professional and private customers, suppliers... It also symbolizes a strong marker for the recruitment of new talent.

A player committed to sustainable construction and looking to the future with its customers

A driving force behind sustainable construction, VM defines itself as more than a “materials distributor”. He is present at every stage to share with his clients their challenges, to solve their problems, to provide them with expertise and advice, and to facilitate the completion of their projects.

“The VM Matériaux of tomorrow will never be the VM Matériaux of yesterday. While preserving our DNA, we have other ambitions, fully integrated into the strategy. We set ourselves the task of supporting all our customers in the future, with a strong desire for digital, societal and behavioral modernization. Tomorrow's focus will be on low carbon impact rather than price. This is the new VM Materials. ". Eric ROUET, Managing Director of VM Matériaux

A reaffirmation of the specificities of the points of sale

In a spirit of preserving the spirit of proximity, “VM Matériaux” is a strong marker of the brand's local roots. The visual evolution is redesigned for the whole territory beyond the Vendée, its historic cradle, for sectors where the VM network is more recent, such as Normandy.

It consolidates the customer journey, which has undergone a profound modernization in recent years. If the mention “Materials” is reintegrated into the brand identity, the references are kept. The visual identity of the logo evolves subtly. The clearly identifiable shape of the square remains intact, as well as the color codes. The letters are softened by soft, rounded shapes.

The identity will be deployed over the coming months on the facades of the brand's showrooms, its Materials & Renovation, Wood & Renovation, LNTP...