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VIPros, 4 years later: assessment and outlook

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About Bat info source: VIPros via Primavera

It was during the Batimat-Interclima and Ideobain trade shows in November 2017 that VIPros, the first multi-brand, multi-brand and multi-channel loyalty program on the market, was officially launched. 4 years later, a lot of ground has been covered.