VEKA Spectral: an exclusive offer for high quality contemporary architecture PVC joinery

Thanks to these many advantages, VEKA SPECTRAL is therefore able to attract architects, project owners, joinery manufacturers, installers and design lovers looking for durable products. Thus, for the manufacturer, VEKA SPECTRAL stands out as a real opportunity: differentiation and exclusivity on its market, creation of added value, all without having to invest in a new assembly process. For the installer/craftsman, this VEKA SPECTRAL finish, in addition to providing a unique and successful design, is intended to be resistant and incomparable. Finally, the private individual will find there an unprecedented visual and astonishing result by touch, all associated with high-performance and recyclable VEKA joinery.

VEKA SPECTRAL: 10 colors available to dress PVC profiles and complementary products

Based on mastered technology, combining lacquering and plating, VEKA offers VEKA SPECTRAL. This exclusive color finish combines design and technology and fits perfectly into current architectural trends, as well as the progression of color joinery on the market.

VEKA SPECTRAL immediately seduces with its aesthetic and sensory qualities, unprecedented in the world of carpentry. Its patented technology generates an ultra-matte appearance that absorbs light, rather than reflecting it. Its interaction with light creates a particularly dense and rich color quality, for a unique appearance. Its appearance is also appealing and encourages testing with one's own hands, to experience an exceptional velvet feel; an unusual and very pleasant sensation.

VEKA SPECTRAL is available in a wide range of colors, ideal to accompany modern and elegant projects, and already rich in a dozen possibilities: Pure White, White, Grey, Anthracite, Graphite Black, Umbra, Pine Green , Black Green, Steel Blue or the brand new Bordeaux. This color palette is regularly enriched with new tones to respond to the latest developments and market trends.

We should also mention that VEKA SPECTRAL offers the possibility of creating more personal joinery, in two colors, for greater harmony with the interior decoration and exterior architecture.

In addition, the extent of the range of PVC profiles offered in VEKA SPECTRAL as well as the agreements made with many partners* for products complementary to carpentry (entrance doors, garage doors, cladding, roller shutter boxes, panels fillers, claddings and braces, etc.) make it possible to offer a complete and harmonized collection of products intended for the home.

A high quality finish meeting the requirements of durability and stability

While this new colorization technology is particularly suited to high-quality contemporary architecture, the top-of-the-range rendering of VEKA SPECTRAL profiles is combined with technical qualities that are appreciated today both in new construction and in renovation. Thus, the lacquered lamination film combined with a Radcure® protective resin, hardened by electron beams, makes the surface of the VEKA SPECTRAL profiles particularly resistant to temperature variations such as humidity, scratches or abrasion. This surface is moreover generally insensitive to all the climatic, chemical and mechanical influences of the external environment. This exclusive treatment, antistatic and very resistant, also provides stability and durability of the colors and their appearance.

The exclusive VEKA SPECTRAL films are QB33-CSTB and RAL certified and are produced in the CELOTEC factory of the VEKA group (20 m² specially devoted to the manufacture of VEKA SPECTRAL films; a market also open to other building players , such as PVC cladding manufacturers).

To continue to support its customers in their activities, VEKA also offers complete kits to renovate surfaces that have suffered damage (whether in the workshop during the production phase or during in-situ implementation). Erasers to erase surface marks, paint pens to remove scratches, Celotape to restore more damaged surfaces: all situations find a simple, effective and lasting solution in the completeness of the VEKA SPECTRAL offer.

An extended range without changing the industrial process for manufacturers

VEKA offers a wide choice of PVC profiles to manufacture VEKA SPECTRAL joinery. This extensive range and the agreements made with numerous partners* make it possible to respond to all types of market, for new construction and renovation.

Industrial solution par excellence, VEKA SPECTRAL rhymes with simplicity and added value for joinery manufacturers. Remember that VEKA SPECTRAL does not require any modification of the manufacturing process. Machining, welding and deburring are standard. The thermal, acoustic and mechanical performance of the PVC window remains unchanged.

A 100% recyclable color finish

VEKA SPECTRAL films are designed and developed by the CELOTEC subsidiary of the VEKA group. Integrating a production line and a cutting line, the 20 m² CELOTEC site is located in Sendenhorst, near the headquarters of the German leader. It fully respects the environmental commitment of the VEKA brand with films that are totally recyclable.

The VEKA group has in fact integrated sustainable development issues into its corporate strategy for more than 30 years. Aware of the impact of its activities on the environment and on people, it takes into account the life cycle of its products and strives to use raw materials responsibly. In addition, the Group has no less than 3 recycling units in Europe, including VEKA Recyclage in France, in Vendeuvre-sur-Barse (10).

A wide range of sales support materials available

Because VEKA always stands alongside its direct or indirect customers to support them in their commercial approach, the company has designed numerous sales support tools intended for prime contractors, joinery manufacturers, installation companies or to the general public.

Combining digital tools (website, virtual gallery**, videos), physical media (B2B brochure, documentation for the general public, color charts, sample boxes, signage for showrooms) and sales pitches adapted to each sales team, the panoply of media for VEKA SPECTRAL's sales support again meets every need.

It should also be noted that this support approach is coupled with a strong investment by VEKA in digital and traditional media, and a special effort to promote VEKA SPECTRAL in the points of sale of the Fenetriangle® VEKA network.

To find out more and discover in an interactive way the characteristics and possibilities of the VEKA SPECTRAL color finish, go to the dedicated virtual gallery: www.veka.fr/experience-spectral

* EURADIF, ISOSTA, VOLMA, Novatech Europe, Rodenberg, Frager Fralu, Europlatage, Sunclear, Indupanel, Elibois, Profiline, SPPF, Geplast, Coprodex, PBI, SDA, Vnylit…

** Go to the virtual gallery to discover in an interactive way the characteristics and possibilities of the VEKA SPECTRAL color finish: www.veka.fr/experience-spectral

What the VEKA manufacturers say

A source of new projects for BIASON FENÊTRE

“For several years, the market share represented by laminated PVC at BIASON FENÊTRES has been greater than that of the French market. Nevertheless, we encountered a ceiling for individuals in the CSP+ segment. The qualitative feeling of the “classic” plaster remained a psychological barrier. The VEKA SPECTRAL finish seemed to us to be the answer to this problem. Indeed, with this finish, the knock-on PVC joinery presents a qualitative feeling worthy of aluminum while maintaining the thermal performance of PVC. To complete this picture, price positioning is more interesting than aluminum strikes. So we put VEKA SPECTRAL in our offer.
Initially, the VEKA SPECTRAL offer allowed us to concretize volume files, initially dedicated to Aluminum. It was only later, with the gradual availability of complementary products (corners, door panels, roller shutter boxes, crossbars, etc.), that the SPECTRAL finish was adopted by our tradesmen and fenestration customers. . They now have an extensive offer, making it possible to meet the harmonization expectations of the CSP+ end customer. This private market is currently booming and remains promising. The increase in energy prices and the pressure on household purchasing power are two factors that should firmly anchor this VEKA SPECTRAL finish in our product offer and develop our sales.
On the manufacturing side, we have chosen to stay with deburred welds and the integration of this new finish into our industrial process has been almost seamless. » - Hugo Van den Eede, Sales Director, BIASON WINDOWS GROUP

A top-of-the-range and winning positioning for VMA Fenetriangle® VEKA

“It has always been in the DNA of VMA Fenétitri® VEKA to offer its customers the latest innovations and we quickly believed in the potential of the VEKA SPECTRAL finish. This is one of the high-end solutions in our commercial offer and allows us to truly stand out in our market. In line with our offer, we have decided to offer VEKA SPECTRAL only with our premium HP Line 82 range. We are the only manufacturer to market this type of joinery, which allows us to offer a truly differentiating solution.
In terms of colours, Ultramatt Graphite Black and Ultramatt VEKA White are the most popular with our private customers. This enthusiasm for more contemporary colors confirms that the window has become a decorative object in its own right.
VEKA SPECTRAL is therefore proving to be a winning bet for our company and its market share continues to grow. » - Marc Rechard, Chairman and Chief Executive Officer, VMA Fenétirier® VEKA