Special operations in stores, in GSB, with the craftsman club “Les Experts by URSA” and internally, will soon be deployed, with the aim of collecting the maximum amount of donations for the Foundation, within the limit of €50.000.
The Abbé Pierre Foundation has been fighting, for nearly 40 years, against poor housing for disadvantaged individuals and families. A vast fight with multiple issues and fields of action, including energy poverty and its associated counterpart, thermal comfort. An issue to which insulation is a priority response. It is in this context that URSA wished to provide its financial and material support to the Abbé Pierre Foundation. Two types of Patronage will be deployed:
- Financial sponsorship
- In-kind sponsorship
Financial sponsorship: numerous actions planned
Different actions implemented by URSA for the benefit of the Abbé Pierre Foundation:
- In Trading and GSB, special operations in June and end of year -> 3 rolls purchased = 1€ donated to the Foundation;
- Internally: employees are also invited to mobilize around a solidarity sporting challenge. Throughout the month of June, via a WeWard pedometer application, they will be able to measure their number of steps. Collective objective to be achieved: 25.000.000 steps, convertible into a financial donation of €10.000;
- Professionals registered with the “Les Experts by URSA” relational program will also be able to make their contribution. A photo competition of building energy renovation projects will be launched from October 2024 via the platform reserved for Experts: the 3 winning photos will generate a total donation of €10.000 for the Foundation.
In-kind sponsorship
URSA will also donate various acoustic and thermal insulation products, for projects supported by the Foundation as part of its “Producing a new housing offer” sector. The implementation of this donation should take place during the last quarter. These will be construction/rehabilitation sites, for example:
- Classic so-called “family” housing using mainly buildings that have been abandoned or are no longer usable;
- Or construction of guesthouses combining private housing and shared spaces;
- Or development of social residences dedicated to young people;
- Or even creation of rental housing projects with classic occupation status for anyone of modest means, etc.
With this partnership, planned for the long term, URSA confirms its desire to make a lasting commitment to improving energy comfort for all.