Udirev reveals 2019 trends in decorative floors

A national coverage, a proven history and a strong expertise allow UDIREV today to restore a representative panel of the categories of floor coverings acclaimed on the French market.

Double-digit growth for 3 product families

LVT, laminate floors and wooden floors in the spotlight

In 2019, it was the LVT, slabs and vinyl (+ 11,93%) and laminate (+ 11,53%) segments that recorded the largest volume increases (m²). A real success for these modern solutions driven by technological innovations (durability, sound qualities, Technical Advice ...) and by attractive and reassuring installation systems. They are closely followed by wooden floors (+ 11%), which are making a comeback and are once again appearing as a strong and lasting trend in the living environment.

A distribution of sales dominated by pvc solutions

Vinyl solutions on the top of the podium

In 2019, vinyl floors confirm their success and constitute more than 60% of sales at UDIREV. Even if the rolled vinyl loses ground and progresses less than the solutions in tiles and planks, it retains a good market share (28%).

Trends in detail

LVT, constantly growing

Success is confirmed for the slabs and vinyl planks segment. With an increase of + 11,93% this type of coating, easy to implement, creative and with high decorative power, won the votes. The clip-on PVC strip is appreciated for renovation projects where its ease of installation is an asset. Anticipating the craze for these new generation floors, UDIREV has been creating LVT collections under the LIBERTY brand for 10 years. Today the group clearly positions LIBERTY as its publishing brand. The partners bear witness to sales boosted by the launches of the LIBERTY ranges of rigid LVTs. In addition to the many advantages associated with PVC slats, these products are characterized by a rigid core which further increases wear resistance and dimensional stability.

Laminates, the elegant alternative

Sales of laminate floors increased by 11,53% in 2019. Water-repellent treatments, simple installation, large choice of decorations make these floors easy to live in and to maintain. Note that on these ranges, it is the imitation of clear, even bleached wood, which are favored by professionals, thus responding to the “Scandinavian spirit” trend that continues in 2019.

A nice comeback of wooden parquet

With an 11% increase in sales, wooden parquet finds a good place in the hearts of interior decorators and architects. Warm and robust, the new parquet floors have evolved in terms of laying system, finishes and formats. The solid oak parquet floor seduces with its warm and authentic appearance evoking the floors of yesteryear. Its many qualities (resistance to wear, dimensional stability, wide variety of finishes and colors ...) make it a safe bet that adapts to all styles of interior, old or contemporary. Already well present in this segment with its brand UDIWOOD, UDIREV marks this return in grace of parquet and launches new UDIWOOD collections of oak parquet in 2020, available in four qualities of wood and in multiple finish colors.

Carpet, make way for softness

The carpet is the subject of a renewed interest with an increase of more than 4% in sales. She finally seems to come out of the (false) rumors that run about her and the projects are affected! This particularly soft and comfortable coating is making a comeback in bedrooms and living rooms but also in the tertiary sector where carpet tiles are used in many offices and lobbies.

UDIREV in 2019

The first professional distribution network dedicated to floor coverings announces a good increase in sales. Consolidated revenue for 2019 is 223 million euros compared to 216 million in 2018.

UDIREV has a national network of more than 80 points of sale run by nearly 720 employees. Each year, numerous sales assistance, communication and new product launch missions are carried out in the interest of its partners and the professional sector. UDIREV is the French representative of HOMEDECOR INTERNATIONAL GROUP (association which counts, among its 12 members from 9 countries, the most important national companies specialized in floor coverings). UDIREV is also a member of the UFTM (French Union of Carpets and Carpets) and of the FND (National Decoration Federation).