Alexandra Bonzari - Marketing & Communication Manager
Alexandra Bonzari, 42, holds a master's degree in Applied Foreign Languages, specializing in Business and International Trade, obtained in 2001. The same year, she completed her studies with a specialization in international marketing at ESSCA - Ecole Supérieure des Sciences Angers sales representatives.
She joins URSA today as Head of Marketing & Communication, succeeding Virginie Lindo-Martinez, who is pursuing new professional projects.
Alexandra Bonzari has solid expertise in the world of housing. Thus, after having started her career within the international group Honeywell in 2001 (PPE - Personal Protective Equipment segment), she joined the rental chain Kiloutou in 2007, before joining in 2009, the teams of the world leader of the roof window, VELUX.
The responsibilities entrusted to him over the years allow him to lead various projects in strategic marketing, both B2B and B2C at national and international level. She also has a wealth of digital experience, acquired mainly within the VELUX group where she recently led the deployment on the French market of a vast international digital transformation program integrating the customer journey as a whole, from the stage project, until the products are installed.
Charlotte Poisson - Market Manager
Holder of a degree in Materials Engineer: Technology and Economics (University of Technology of Troyes - 2013), Charlotte Poisson, 30, has both a technical / product and marketing profile. A dual expertise that she puts today at the service of URSA, as Market Manager.
Charlotte Poisson knows the world of construction very well. She started her career in 2014 at PPG AC France, a group specializing in the manufacture and distribution of building paints, first as a Technical Support Engineer, then as a Facade Trade & Retail Market Manager. These two experiences allowed him to develop a very market-oriented technical skill.
These 2 complementary profiles will notably make it possible to support the deployment of new services in the coming months which will allow URSA to play an active role in the development of the activity of its professional partners and to position itself as a facilitator to support and help individuals. to make their energy renovation projects a reality.