thyssenkrupp Elevator becomes TK Elevator and launches its new brand TKE

“The new TKE brand allows the independent company to continue its expansion. This is an excellent opportunity to strengthen our market positioning and our technological leadership in the field of next-generation mobility services. With MAX our predictive maintenance service compatible on all types of recent elevators and escalators, we have taken an important step towards the digitalization of our products and services. This has enabled a new standard of quality to be established in urban mobility solutions ”, says Peter Walker, CEO of TK Elevator. "On the other hand, the TKE brand allows us to consolidate decades of tradition, know-how and success in engineering".

Designed to work easily across all digital and physical media, the brand's new identity refers to the energy and optimism that emanates from a sunrise. The warm and energetic color palette, typography and logo convey an idea of ​​speed, movement and positivity. This creates an ideal environment to develop the spirit of responsibility, autonomy and technological excellence.

The new TKE brand reflects the company's commitment to transforming people's lives through smart and seamless mobility solutions. With a worldwide presence and employing over 50 people, TK Elevator builds on the successful legacy of thyssenkrupp Elevator, which achieved sales of approximately € 000 billion in fiscal year 8 / 2019. TK Elevator's largest business line will continue to be services, which currently maintains approximately 2020 million elevators and escalators with the assistance of 1,4 service technicians around the world. .

TKE's product portfolio spans a wide range of products: from elevators for residential and commercial buildings to state-of-the-art, highly customized solutions for high-rise buildings - like the One World Trade Center in New York City. In addition to elevators, its portfolio also includes escalators and moving walks, passenger boarding bridges, stairlifts and platform lifts as well as tailor-made service solutions for all products - thus covering a broad spectrum of urban mobility.

"Over the past year, TK Elevator has succeeded in diversifying and expanding its service offering while expanding its global presence", says Peter Walker. “Our new brand identity further reflects our strong legacy of achievement. It also significantly underscores our goal as a people-centered service brand, leader in the elevator industry and acting as a pioneer in digital solutions ”.