In 2009, Udirev launched Liberty, the first LVT lead coating solution on the market. Over the years, the Liberty range has grown and has become a real benchmark on the market. In 2020, building on its success, Liberty becomes a full-fledged publishing brand.
To support this development, new visual codes have been adopted, including a revisited graphic charter and a new signature. "Floor Solutions" positioning Liberty as an expert on the soil market combining creation, products and services.
The promises "Liberty inspires your projects" et "Liberty reveals your floors" confer a specialist dimension to the brand: each project has an inspiring and adapted Liberty solution. It is complemented by a new approach by type of market (Retail, Office, Hotel, Restaurant, Home) which attests to the expertise of the new Liberty brand.
The launch of the Liberty brand will be accompanied by the redesign of the website, the publication of new tools and regional events throughout the year.
The Liberty publishing brand is now available in 15 premium collections of planks and tiles - plumb, clip-on or glued -, distributed exclusively by the Udirev network. Ultimately, it aims to expand its offer to other families of floors such as parquet, laminate or textiles.
Selection of products
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