The Perin Group reveals its new identity

For over 100 years the Perin Group has been a pillar of the industry, remaining true to its fundamental values ​​of cooperation, innovation and responsibility. Today, it is transforming, reaffirming its commitment to the sustainability of its works, its territory, its industry and its skills.

The company is resolutely committed to the fight against CO2 emissions and the preservation of energy. This approach results in continuous innovations aimed at strengthening production efficiency, improving the energy and ecological footprint, and thus contributing to the decarbonization of the building sector.

A strategy focused on responsible innovation, in cooperation with its ecosystem

Perin is committed to locally developing accessible and innovative construction and renovation solutions, promoting the energy performance and decarbonization of buildings as well as the beautification of living environments. This strategy is based on close, long-term collaboration with its ecosystem.

A new identity and a new signature

Perin's transformation is embodied in a new visual identity. The new logo integrates the company's enduring history, symbolized by the "P", evoking sustainability, modernity embodied by a rounded design, and capital letters expressing industrial robustness. The “P” is an identity symbol; it was associated with the infinite symbol highlighting the sustainability of its industry, jobs and territory. Accompanied by the signature “Perin: building the future”, this identity illustrates Perin’s commitment to combining century-old history and innovation.

Three founding pillars of transformation

• Strong industrial investment: Perin plans the construction of a factory dedicated to Ultra High Performance Fiber Concrete (UHPC), thus confirming its ambition to become a leader in the manufacturing of this innovative material. This investment strengthens Perin's territorial roots and industrial responsibility.
• Innovation: the company announces the launch of its UHPC offer, called “perenite”, with its own formulation. Also the creation of the “perenite BFUP Lab” a start-up incubator in the field of BFUP which will function as a commercial accelerator for young entrepreneurial shoots and an experimental laboratory. This demonstrates Perin’s commitment to supporting innovation in the UHPC field.
• Decarbonization: Perin systematizes the use of carbon-free concrete and chooses the hybridization of materials to contribute to the reduction of the carbon footprint.

The new Perin: reinforced territorial anchoring, cooperation and international ambition

This transformation positions the new Perin with a strengthened territorial anchor, increased cooperation with its partners, and the ambition of national and international influence. Ultimately, the UHPFRC activity will represent 50% of the company's turnover.