Polycor’s “A Better Brick” natural stone brick wins the Muuuz International Award 2023

The MIAW, which each year recognizes the most remarkable achievements in the fields of architecture, design and decoration, highlighted the exceptional contribution of Polycor through this innovative product during a ceremony in Paris. Polycor natural brick stands out for its eco-responsible nature, offering an avant-garde solution for sustainable construction projects.

For Valérie Bergeron, Director of Business Development at Polycor: “Receiving the MIAW Design 2023 in the Layout, materials and coverings category is significant recognition of our commitment to ecology and innovation. Polycor's natural stone brick, exceptionally reducing the carbon footprint, embodies our vision of green and sustainable construction. This demonstrates our ability to redefine industry standards and play a key role in the evolution towards more environmentally friendly practices. We are delighted that our contribution is recognized and that our positive impact is thus highlighted. »

A stone brick, 86% less polluting than a terracotta brick

Polycor stone brick is characterized by an ecological manufacturing process. The results indicate a significant reduction in carbon footprint, with an 86% reduction compared to a traditional terracotta brick. This performance is explained by the fact that Polycor brick, unlike its terracotta equivalent, is not fired, but rather cut. This cutting process constitutes a less polluting alternative, thus helping to reduce the impact on the environment while offering a sustainable and innovative construction solution.

Additionally, the production of clay bricks is complex and expensive, while stone has significant advantages in terms of ease of manufacture and costs. This increased flexibility, combined with greater strength and malleability, opens up possibilities for larger format units.

PolycorTM brick also offers practical benefits thanks to its unique natural composition. Stone, less prone to efflorescence due to its low porosity and reduced salt content, as well as its exceptional fire resistance, positions it as a superior cladding material compared to other options such as brick. of terracotta. PolycorTM stone brick also stands out aesthetically. The varied grain, veins, and sometimes even fossils, tell the story of each brick, highlighting its unique character. In addition, the use of a traditional lime mortar reinforces the aesthetic appearance of the material and allows complete reuse at the end of the building's life.