The legacy of the 2024 Olympics in 5 points: a sustainable transformation for corporate real estate and territories

Revitalization of the real estate market: a driver of revaluation

The major sporting event of 2024 is a catalyst for the convalescence of the real estate market, like other host cities which have experienced spectacular price surges. London (2012) saw prices in the east of the city jump from 90% to 200% in 10 years, while Sydney (2000) saw a 60% rise in four years.

Revitalization of territories and sustainable urban planning towards social and environmental diversity

This major event acts as a lever for urban regeneration, illustrated by the vast renovation project of the Olympic Park in London, formerly a disadvantaged area. In Paris, the immense Ile-de-France development project promises to reshape the Ile-de-France landscape, with Seine-Saint-Denis at the head of the beneficiaries.

Transformation of workspaces: the advantage of “active design” to meet the challenges of teleworking

Encouraged by the preparation of the event, “active design”, aimed at encouraging people to participate in regular physical activity, is emerging as a response to the challenges of teleworking. Companies like Orange are adopting this concept, with offices encouraging movement (signs encouraging people to take the stairs, play areas, for example).

Corporate sport and Quality of Life at Work: lever for a unifying culture

The integration of sporting values ​​within companies can improve the Quality of Life at Work (QVT). The “Campus” office building in Boulogne-Billancourt, with its infrastructure dedicated to well-being (such as rooftop, gardens and gym), illustrates this trend.

Innovation and sustainability: at the heart of CSR issues

“Paris 2024 is a catalyst for change for real estate and urban planning, in favor of sustainable innovation. Companies have the opportunity to rethink their workspaces by integrating sport, as many players are already doing , including in the real estate sector" concludes Raphaël Amouretti, CEO & Head of Capital Markets Ile-de-France Catella Property.