The CCCA-BTP reveals its new logo, its ambition remains the same

The change of logo is part, on the one hand, of the new positioning of CCCA-BTP since the professional training reform of September 2018 and, on the other hand, within the framework of the deployment of Dévelop'BTP, its strategic plan, which aims to guarantee even greater performance and added value in its actions, to meet the development needs of training organizations for construction professions.

An accelerator of innovation in training for construction professions, the CCCA-BTP, a national association with joint governance of the building and public works sectors, now offers its range of services to all more than 1.200 training sites to construction professions in France. This new one will also allow it to be more easily identifiable and remembered by national and territorial players in vocational training and the construction sector, while standing out from certain territorial players in vocational training for construction professions through apprenticeship.

With this new visual identity, the CCCA-BTP reaffirms its solid expertise in work-study pedagogy and its place as a major player in professional training, by remaining faithful to its colors and using ample typography, in the manner of ornamental patterns. The logo also symbolizes the spirit of conquest and development of the CCCA-BTP, resolutely turned towards innovation and the future, with the use of progressive shades of gray and the presence of obliques, which give an impression of movement.