The Berry Alloc Experience tour

An immersion in the field of decoration

A splendid Truck, fitted out as an exhibition hall, crisscrossed the roads to stop in 6 large cities in France. The opportunity for BerryAlloc to meet its customers and partners and present them a whole new immersion in the field of decoration. A new tool that allows you to match colors, styles and floors thanks to a chromatic classification designed to guide consumers' choice.

“Today, the brand is launching an aesthetic revolution in the art of combining floors, colors & styles in interior design. Thanks to the fun and accessible tools that will be launched in 2022, the floor is reviving its essential character: that of defining the space, its atmosphere and its style. Let us not forget that the ground qualifies for 1/3 the vision of space. »Announces Louis Mainguet, Commercial Director of BerryAlloc

A real field of experimentation

At each stop on the BerryAlloc Experience Tour, guests were able to discover how to acquire a solid foundation in terms of chromatic harmony and how to support their customers in their choice of flooring. An added value and an asset that will make the difference during the sale.

In addition to the flagship presentation designed at the heart of Truck BerryAlloc, 6 “VIP” events were organized in prestigious venues to extend the experience.