At 35 years old, the network, which brings together the BATIMAN brand and the LA MANUISERIE label, can rely on its fundamentals to face the future with confidence: a strong brand, a product offering in line with the expectations of individuals and professionals, numerous customer services and exclusive tools designed to support its members...
Happy birthday Batiman!
35 years is worth celebrating! Throughout the year, many events are organized in points of sale, with many gifts to be won. On the Batiman website, Internet users are also invited to participate in games and a big wheel allows you to win vouchers of up to €500!
On the airwaves, Batiman's anniversary will be celebrated all year long through an advertising campaign of unprecedented scale on major national radio stations.
For Philippe VALETTE, President of the BATIMAN & LA MANUISERIE network: "At 35, Batiman has reached the age of maturity! With its experience and professional know-how, the network has been able to adapt to respond to all current societal and environmental issues. Listening to individuals and professionals alike, we offer a range and services that are perfectly adapted to all types of projects, and we are constantly developing new solutions to make life easier for our customers and members. Despite an unfavorable general context, we are confident in our ability to conquer new market shares thanks to a powerful brand and a clear and readable strategy, which set the course for each of our members."
35 years of customer satisfaction
With 106 points of sale throughout the country, the BATIMAN network is a must in all markets for interior and exterior joinery, kitchens and solar protection. With a product offering of 4000 references structured in width and depth of ranges, the network knows how to respond precisely to the expectations of individuals (from first-time buyers to CSP +) and professionals, in the new build and renovation markets.
The meaning of customer service
At Batiman, the meaning of support can be summed up in one sentence: "Your project has found someone to talk to". In concrete terms, the teams listen to the specific needs of each client in order to offer them unique and tailor-made products, adapted to their budgets, their needs, their desires and their constraints. Thanks to exclusive digital tools and a selection guide with a wide range of products, Batiman knows how to effectively advise the client at each stage, from optimizing the layout to choosing accessories and finishes, so that the client feels "at home".
Well thought out services
In order to facilitate decision-making, BATIMAN offers its customers digital tools that allow them to visualize the result in its smallest details. The network also develops online tools such as the front door configurator, which allows customers to perform an online simulation from a photo of their facade. This exclusive tool, which already provides access to more than 200 references as well as all their options and variations, is proving to be the most comprehensive on the home equipment market.
Recognized kitchen expertise
Batiman has been offering quality kitchens for over 35 years – with factory-assembled furniture – in all styles and budgets. A specialist in home design and "home comfort", the network has been able to put its expertise, know-how and sense of support at the service of the kitchen as well as all other interior and exterior rooms. With this experience and a catalogue that is as diverse as it is attractive, Batiman is now proud of its kitchen design business, and is giving itself the means to conquer new market shares in 2024!
35 years of experience serving members
Batiman places its expertise at the service of its members in order to ensure that their turnover increases exceed market developments.
A recognized reference center
The reference center maintains privileged and optimized relationships with the main players in the carpentry market, whether in renovation or new construction, for all customer targets.
An original marketing approach
Batiman supports its members to help them sell more and better, but also to defend their margin and acquire the reflexes of a multi-product and multi-service offer.
Personalized communication
Batiman's communication offer has been designed to meet the strategic objectives of each member, whether in a logic of conquest, loyalty or notoriety. Each can thus benefit from the contribution of incoming leads provided by the network head via webmarketing campaigns.
A range of practical training courses
Significant budgets are allocated to the training of all BATIMAN teams so that each trade can embody the renewal and professionalism of the network. The training courses, in person and via e-learning, are designed exclusively for BATIMAN teams based on their daily reality for optimized efficiency.
A supportive network
In an increasingly complex world, entrepreneurs need to quickly acquire more and more skills to adapt. This is why the head office team supports them on a daily basis through audits and personalized advice in management, communication, recruitment, etc. The Batiman network also offers many spaces for exchanges, sharing and conviviality that allow everyone to feel less isolated in the practice of their profession.
Digital tools to support daily sales
Launched in February 2022, the intranet allows each member to find all the specific features of the 4000 product references, extensively documented with various marketing materials: photos, product sheets, technical documents, sales advice, etc. It complements the Ressalto CRM which optimizes customer relations through numerous exclusive features. Since 2021, COMBOX has allowed each member to connect to an ergonomic platform to quickly create targeted product campaigns by e-mail, SMS or postal mail. With a simple click, they can also order services (community management, media audit, etc.), optimize their customer files, analyze their statistics, download and print communication materials or place orders at the head office using their budget credits...
A successful bet for La Manuiserie expert space
Designed for professionals who manage a carpentry business within a multi-activity store, LA MANUISERIE ESPACE EXPERT has proven the relevance of its concept, with strong margins for improvement for all members. Thanks to the network's 35 years of experience, the label guarantees a high level of professionalism and extremely advantageous purchasing conditions.
This year, large trading groups have trusted this concept designed to help them sell better, with higher margins. The support of the head office, the conditions of the reference center and the marketing tools have allowed them to build, strengthen or formalize their carpentry activity.
Thanks to the turnkey corner offer, personalized support, training and the commercial efficiency of the Batiman intranet, the concept now has every chance of developing rapidly throughout the country.