Their secret? Have demonstrated agility by adapting to current challenges and investing to accelerate their digital transition. A bet which at the beginning could seem daring but which finally turned out to be largely profitable.
The example of the French specialist in products against humidity, Humidistop France, is particularly obvious.
Faced with the health crisis, Toulouse society immediately decided to react by transforming its entire health organization.
“We have deliberately chosen to abandon home visits to individuals, which until then had been our main sales vehicle. Instead, we opted for a 100% digital model based on telephone diagnostics and online orders. " William COIGNARD, the founder
This strategy has proved successful: today Humidistop is growing rapidly despite the crisis and continues to expand internationally.
Digital, a real growth accelerator in the era of Covid-19
At a time when the third epidemic wave forced the Government to reconfigure more departments and adopt new health constraints, Humidistop was developing a strategy to integrate the rules of social distancing.
Its online approach is also in tune with the “next world”, as the French now use the Internet and mobile phones extensively.
This dynamic French company has therefore acquired a new website which has enabled it to extend its offer to the whole of France and to neighboring countries.
Humidistop thus offers:
A free remote diagnosis, to identify the problem and find the appropriate solution: Stains & mold, Flood & water damage, Fog & excessive condensation, Saltpeter and damp wall, Façade, basement or damp cellar.
Ultra-competitive “factory direct” prices in order to democratize access to products against capillary rise and humidity in walls in all types of buildings (churches, offices, apartments and houses) to definitively solve the problems of humidity.
An intuitive and efficient online store for ordering extremely efficient anti-humidity devices.
French manufacture of polarity inverters against humidity in walls.
For professionals: alternative solutions for all renovation work via Help Humidity
Since last February, Humidistop has entrusted the distribution of its products to professionals to the company Help Humidity, which also has an online store.
This approach allows them to expand their offer by offering additional alternatives to renovation work. The STOP ONE (electromagnetic) and GEOSTOP (geomagnetic) polarity reversers are suitable for all types of homes and all budgets.
“Our products are appreciated by individuals for their low cost, speed of installation and efficiency. In this sense, they represent a strong added value for all the professionals of the habitat. " William COIGNARD
Focus on Humidistop flagship products
STOP ONE: the electromagnetic polarity reverser
To fight against humidity in the walls, this simple and efficient device connects to an earth outlet, to be installed or fixed in the damp area, without touching the masonry.
STOP-ONE's emission ratio ranges from 30m2 to several hundred square meters depending on the version installed and works through walls and partitions.
The walls are then dried by natural evaporation of humidity (between 12 and 24 months depending on the specific features of the building and following recommendations).
STOP-ONE is available in 2 colors. Price: from € 1 (depending on the model chosen).
GEOSTOP: the geomagnetic polarity inverter
The GEOSTOP geomagnetic plant does not require any work, no battery, or connection to the mains. This cylindrical case works only with the energy of electromagnetic fields.
Completely autonomous, it allows the walls to be dried out thanks to the natural evaporation of humidity (between 12 and 24 months depending on the specificities of the building and following recommendations).
GEOSTOP is available in 2 colors. Price: from € 1100 depending on the model chosen.
Humidistop: more than 10 years of expertise in the treatment of humidity
William Coignard created his company Humidistop France in February 2012.
Noting that more than one in two households experience humidity problems and that the existing solutions always seem inaccessible or too expensive, he chooses to invest his skills in this still poorly developed field. It actively participates in the treatment of humidity in buildings: infiltration, capillary rise, mold, saltpeter, air humidity, water damage ...
Over the years, interventions and advances in science, it broadens the range of its possibilities and rapidly experiences strong growth. More than his commercial motivation, it is also his convictions that pushes him to surpass himself.
QUALIBAT certified company, Humidistop works with individuals, project owners, DGS, insurers, trustees, but also direcmentally with the media. William Coignard regularly intervenes in the media for all questions relating to humidity problems.
Today, Humidistop aims to continue to develop its free remote diagnostics and the sale of its products via his new website.
“Militant entrepreneur, I am in the fight against the phenomena of humidity and I want to make the treatment against humidity accessible to all. I go beyond a simple commercial approach to selling products. " William COIGNARD