Sylvania Group unveils its new website

Today, the major player in the global lighting market announces the launch of its new website sylvania-group.com around its two flagship brands: Sylvania and Concord.

With a new address, the sylvania-group.com website, a true showcase of Sylvania Group's expertise, highlights the company's commercial strategy from the home page thanks to a dual entry, one dedicated to professionals and the other to individuals. Regardless of profile, everyone has access to even more inspiring, educational and visual content as well as a wealth of accessible information:

• by applications (living room/kitchen/bathroom, tertiary/industry/commerce, etc.) in the Inspirations section, allowing Internet users to identify lighting solutions perfectly suited to their needs,
• by product, in the category of the same name, including the manufacturer's flagship solutions such as its SylSmart intelligent lighting management systems. The digital tools and innovative services reserved for professionals, a guarantee of effective support offered by Sylvania Group from the design to the completion of a lighting project, also benefit from a great promotion,
• via a rich library of documents in the Support tab (brochures, catalogs, etc.).

Designed in responsive design for quick access to information, anywhere and at any time, its intuitive navigation makes it easy for users to search, who in just a few clicks can move from one category to another and discover the latest innovations in lighting.

Another significant change in this new version: the emphasis on Sylvania Group's ESG approach in the "Sustainable Development" section, which has been enhanced by the presentation of the 4 pillars of its strategy (Products, Production, Packaging and Human Resources) and its plan for 2030.

For Sophie Marcelle, EMEA Marketing Director at Sylvania Group: « We are delighted to launch our new B2B and B2C website, which represents an important step in our commitment to our customers and partners. Its modernized design and redesigned ergonomics faithfully reflect the company's strategy and missions with a particular focus on our ESG policy as well as our Digital and Service Solutions. »

Now much more than a simple product catalog, the sylvania-group.com site offers Internet users a customer experience that illustrates the quality and innovation of its solutions. Highlighting Sylvania Group's strategic vision, this new showcase is undoubtedly a key tool for strengthening and deploying the company's digital strategy.