Stanley® celebrates 175 years of innovation for construction sites and professionals

175 years of precision signed STANLEY®

It was in 1854, under the impetus of the creator of the company, Frederick T. Stanley, that the first measuring tools, wooden rulers, were produced. This tool requires precision in the realization which will remain the trademark of STANLEY® tools.

Always at the forefront of innovation, in 1931 the company presented the first steel tape measure, followed two years later by the first retractable measures. It is a revolution in the world of tools and on construction sites. Craftsmen finally have a simple, space-saving and resistant tool to make their measurements in situ. These 3 qualities will remain major criteria of STANLEY® Research and Development services thereafter for the design and optimization of new tape measures.

This is the case of the PowerLock®, which appeared on the market in 1963, and is famous in particular for having been used by astronauts on the Apollo 11 mission to the Moon in 1969!

Symbol of the excellence of the STANLEY® brand, the PowerLock® measurement has been an essential tool for craftsmen and DIY enthusiasts for over 50 years. From innovations to improvements, the measuring tape continues to be at the forefront of measurement technology. The proof is made again this year with the launch of the STANLEY® FATMAX® New Generation measurement, and its unrivaled tape performance!

To mark 175 years of innovation and show the extent of the progress made, STANLEY® offers its users many collectors products, under the sign of vintage and quality.

Limited editions or bestsellers redesigned for the occasion stamped with the “175 years” logo, displays in anniversary colors in stores, this event is an opportunity to highlight the brand's professional expertise, particularly in its retail market. excellence: measurement.

175 years in numbers

• Creation of the brand in 1843
• In 2017, 32,5 million measurements were produced in the group's factories worldwide
• The measurement sector represents 12% of STANLEY® turnover in France
• 2 factories with 447 employees in France

Going further with the new generation Stanley® Fatmax® measurement

Indispensable tool of any craftsman, the measuring tape must be compact, resistant and precise. To work in the best conditions, professionals must have a tool with a range without significant dropout and good tape resistance to gain in practicality, especially when working alone. STANLEY® innovates in 2018 with a measure with unrivaled technical advantages: tape resistance, resistance, compactness.

Ribbon outfit

Thanks to its 4 m non-detaching range and its tape resistance, the new STANLEY® FATMAX® measurement allows greater measurement accuracy. It also facilitates work and attachment for professionals working alone, or in areas difficult to access, or at height, such as carpenters.

Resistance

STANLEY® pays real attention to the durability of its products which must withstand the most extreme conditions of use. The MAXSHIELD ™ coating, increasing the thickness of the protective coating compared to a MYLAR coating, strengthens the resistance of the tape blade against abrasion and dust. The Blade Armor® coating layer on the first 15 centimeters of the measurement further solidifies the most exposed, manipulated and therefore vulnerable part of the product. Finally, quality tests confirm that the box can withstand drops from 15 m.

Compactness

With its rounded shape and soft grip coating, the STANLEY® FATMAX® New Generation measurement is ergonomic for a good grip. STANLEY® also uses patented TWIN-CORE ™ technology. This innovative spring allows to gain in compactness while providing optimal performance. Thus, the new generation STANLEY® FATMAX® measurement of 8 mx 32 mm has a size comparable to a conventional 5 mx 32 mm. Its compact design adapts perfectly to the user's hand. A real saving of space in the artisan's toolbox.

For greater comfort of use, the tool is equipped with a screwless clip allowing a simplified and quicker hanging on the belt and also offers the possibility of hanging a wrist strap.