Novellini achieves solid 2024 results, with his sights set even higher in 2025

In the bathroom and wellness markets, Novellini is displaying its ambitions for the coming year.

“As a recognized bathroom specialist, we have also been integrating wellness into our expertise for over 30 years, thus strengthening our legitimacy and our ambitions in this market.” underlines the brand.

Supported by innovative solutions and a close relationship with professionals in the sector, the Novellini Group aims to maintain its positive momentum in 2025.

By focusing on the completion of structural projects and the development of its wellness offering, the Italian company intends to consolidate its presence on the French market and strengthen its leading position in the world of bathrooms and well-being.

For Michel Perrier, National Director of Novellini France: "Novellini was recently chosen by Eiffage Construction to exclusively equip the 11.000 housing units planned as part of the CEGeLog project for the Ministry of the Armed Forces. This is an honor and a concrete example of our ability to meet the expectations of real estate developers on large-scale projects."

Upward performance in a declining bathroom market

In a bathroom market that is in sharp decline, with drops ranging from -5% to -10% depending on the segment, Novellini managed to post positive results. While bathtubs suffered a marked decline, shower enclosures stood out with a slight increase. In this contrasting context, Novellini managed not only to resist, but also to record moderate growth. This performance is based on a proactive and proactive strategy, focused on collective projects and specifications.

At the same time, new products—such as the Riga shower screen with its high-end, customizable finishes—have consolidated the brand's position with its long-standing partners. This dynamic has allowed Novellini to stand out in an environment marked by cautious players.

Objectives achieved in a slowing wellness market

2024 marks a significant milestone for Novellini in the wellness segment. Despite a global slowdown due to anticipated post-Covid purchasing, Novellini is achieving its objectives thanks to strong differentiation based on Made in Italy quality, design, and innovation. With the launch of the Home Oasis range, including modular spas, saunas, and hammams, the company is expanding its offering and strengthening its legitimacy in this premium market. Novellini's first participation in the Piscine Globa trade fairl was also a decisive lever for strengthening the brand's visibility among wellness specialists, particularly among pool professionals and landscapers. This event enabled strategic partnerships to be established while affirming the brand's expertise among professionals in the sector.

For Michel Perrier, National Director of Novellini France: "With our new Home Oasis range, we reaffirm our commitment to products that combine design, performance, and sustainability. By relying on specialized distribution networks and diversifying our channels, particularly towards demanding sectors such as the hotel industry, we demonstrate that Novellini is capable of meeting the most demanding expectations, where every detail counts. This positioning reflects a long-term strategy, where innovation, industrial expertise, and proximity to our customers are at the heart of our priorities."

Heading for 2025: ambitions and objectives

2025 promises to be a pivotal year for Novellini. In the wellness segment, the brand intends to double its revenue by expanding sales of spas, saunas, and hammams, particularly through targeted partnerships with high-end distributors and specialized specifiers (interior designers and hoteliers). This fast-growing market represents a strategic priority for the company, which intends to consolidate its legitimacy by relying on the quality of Italian manufacturing and impeccable customer service. For this new year, innovation will remain at the heart of Novellini's strategy, both in product development and in supporting professionals. Among the upcoming new features: the launch of a Bio Sauna in the Home Oasis range and new designer furniture matching the Coloratissimi finishes of the shower screens.

In the bathroom sector, Novellini is pursuing a consolidation strategy, particularly in the renovation segment, which remains buoyant. Large-scale projects will continue to fuel this momentum, particularly with major accounts and the hotel sector. These include the renovation of military housing in partnership with Eiffage Construction, Bouygues Immobilier's new Cœur de Vie program, and the outfitting of cruise ships by the shipowner MSC Croisières with Chantiers de l'Atlantique.