Sogelink repositions its offer around a new visual identity

With a new logo, a simplified offer and a new showcase site, the European leader in Construction Tech wanted to strengthen its positioning around the needs of its customers, on all construction processes with a promise: "Make Construction Simple". .

Founded in 2000, Sogelink has considerably accelerated its development over the past ten years with a strategy of targeted acquisitions and sustained organic growth. Indeed, since 2012, nearly a dozen companies have joined the group and almost as many new solutions have emerged to meet the challenges of construction industry players.

Leader in all of its markets, thanks to reference solutions such as DICT.fr, Covadis or Mensura - the group is developing by asserting its expertise. This year, Sogelink has also risen to 21st place in the Truffle1001 ranking of French software publishers, thus rewarding the strategy pursued by the group in recent years.

It is today under a single name “Sogelink” and with an offer adapted to the needs of its customers at each stage of a construction project, that the group is taking a new step.

A single name for the group and a new visual identity

After several months of work, Sogelink unveils its transformation. The group has opted for a sober and modern universe and shapes, in keeping with the current codes of Construction Tech. For Sogelink, it is also about bringing together its various entities (Sogelink, Geomedia, Geomensura, Bloc in Bloc, ILTR) under a single banner.

For Fatima Berral, CEO of Sogelink: “We wanted a logo that was simple and accessible but could suggest much more than it seems, like the solutions offered by the group. Our logo can thus have different readings. Some will find the “S” of Sogelink, others will see the hexagonal codes of Geomedia and Geomensura2 or even cubes on different planes, in reference to our 3D and BIM solutions. This logo ultimately echoes the different facets of our group. As for the "Make Construction Simple" baseline, it now affirms the promise that we have been making to our customers for more than 20 years: to simplify their daily lives, in the office and in the field, with innovative, intuitive and connected software solutions based on on the best of data and geographic intelligence. The choice of English is natural in the context of the group's international development. »

An offer that meets the challenges of construction industry players at each stage of the construction process

One of the motivations for this rebranding is Sogelink's desire to simplify the offer and the customer experience. With a single site www.sogelink.com and a consolidated offer, the group addresses both design offices, public works companies, surveyors, topographers, communities, network operators or even social landlords, health establishments and asbestos removal companies.

For Fatima Berral: “We have a very rich product portfolio, resulting from our R&D work but also from our strategic acquisitions. It is therefore essential for us to provide our customers with more clarity on the support that Sogelink can offer them at each stage of their project. »

Sogelink's offers have in fact been designed to cover the needs of the various players in the construction sector around project studies (roads and utilities, engineering, gas, electricity, telecommunications), declarations of works (DT3, DICT4), works surveys, management of the public domain, asbestos risk, operation of networks, but also expertise in land ownership and monitoring of real estate diagnostics.

The group's historical customers will of course be on familiar ground because all of Sogelink's flagship solutions such as DICT.fr, Covadis, Mensura, Amiante360, GeogexFR CAD, Littéralis, Land2Map are of course present at the call.

With more than 37.000 customers, 220.000 users and a consolidated turnover of 130 million euros, Sogelink is now positioned as the new European leader in Construction Tech. The group expects to reach 220 million euros in turnover by 2025, in particular by leveraging its recent acquisitions, Locatiqs and Focus Software, respectively in the Netherlands and Norway.