Semin rethinks the painter range and unveils its new graphic charter

Anxious to best support its customers artisans, painters, SEMIN has reorganized its painter range which now consists of 5 coatings for all work indoors and outdoors. The family business also worked on a new bag for better identification of products in stores and on construction sites. Thanks to a clear, sober graphics and an identifiable color code, the new packaging assumes the repositioning of the range with painters and plasterers.

A reworked range for more clarity

In order to clarify the offer and simplify the choice of professionals, SEMIN gathers in a single range, all the products necessary for the daily life of painters. So, no more puzzles in the search for the right solution, the painter range adapts to their way of working.

A new modern bag with an identifiable color code

With nearly 6 million bags sold per year, the bag-packaging remains the first communication medium with high impact. It is therefore natural that the new painter range of SEMIN was accompanied by a new sacherie.

In order to clarify the selection of products and facilitate their choice, SEMIN organizes its range around known color codes on the plaster market:

• Red for filling,
• Blue for those of smoothing,
• Green for roughing

Besides the aesthetic aspect, the main objective of the new packaging was to make the information accessible at a glance. “We have enhanced the packaging with symbols illustrating the characteristics of the product and we have also added the benefits of each product. A quick way to choose. Finally, we have also made the normative quality of the product more visible, ”underlines Virginie Pontillo, Marketing Manager.

SEMIN proudly displays its tricolor colors by writing on the packaging the adage “The French brand of artisans”. In addition, the family business assures its customers of the origin of its products by specifying “made in France”.

“SEMIN has a strong identity, we are a 180 year old French family business. Our products have always been thought, created and manufactured in France. It was therefore important that this characteristic of our own should be visible on the sacherie ”.

The painter range is available from paint, building materials dealers.