Alexander McQueen, the British haute couture house, held its Fall/Winter 2024 show at the SEGRO Center Paris Les Gobelins during Paris Fashion Week. This event took place on Saturday March 2 in the former Gobelins freight station, currently rehabilitated by SEGRO, a real estate company specializing in logistics and industrial real estate, and transformed into an innovative and sustainable urban logistics hotel.
The SEGRO Center Paris Les Gobelins will be delivered in 2025 and is located in the heart of 13rd district of Paris. It totals 75 m2 on two levels
Seán McGirr, new artistic director of the Maison Alexander McQueen, chose this still raw and historic location for the presentation of his first collection.
This event marks an important milestone for the fashion house and highlights the raw opulence that characterizes Alexander McQueen's collections.
For Laurence Giard, Managing Director of SEGRO France : “SEGRO has supported the creative industry for many years, particularly in the UK where some of our sites have hosted TV and film studios and production units since the 60s. Our mission, “enabling the extraordinary”, also means connecting seemingly foreign worlds to reveal their synergies. Our conviction is that these links can be formidable artistic, economic and societal levers. The exceptional volumes of the SEGRO Center Paris Les Gobelins made it possible to host the Maison Alexander McQueen fashion show and more than 700 guests were able to discover this extraordinary venue, which demonstrates the flexibility of our buildings. Logistics spaces are an essential link in the proper functioning of many industries, including the luxury industry. The alliance of these two worlds may seem surprising but a real synergy exists, and we count many companies from the luxury industry among our clients. »
