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Rockwool unveils its new “By Nature” brand positioning, inspired by the natural performance of stone wool

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By Bat info source: Rockwool via Public Rumor

The ROCKWOOL Group, world leader in stone wool insulation solutions, is launching its new brand positioning: “By Nature”. The concept, signed by the Accenture Song agency in Copenhagen, underlines the Danish group's commitment to healthy and sustainable housing, by focusing the campaign on the natural characteristics of stone wool.