
Acquired by Resideo in 2022, First Alert is well-known in the United States as the most trusted fire safety brand*. Its products, which include stand-alone smoke, heat and carbon monoxide detectors, fire extinguishers and emergency ladders, have been trusted for 65 years. Since the acquisition, Resideo has also launched new water leak detectors, cameras and video doorbells in the U.S. market under the brand.
For Maxime Chila, Director of Security Sales in Europe at Resideo: “France is the birthplace of our European security product line, so it makes sense that we start our journey with the First Alert brand here as well.. The spirit of the brand is to offer homeowners a better understanding of what is happening in their home, and we believe that the combination of this spirit and our security heritage in France will help us maintain our reputation as a supplier of high quality and reliable security products.”
The company’s ambition for the First Alert brand is to be known for its intelligent alerts, providing clear information about what is happening in the home. Resideo also wants to build on the rich heritage of the well-known SECOM and RSI Technologies brands, by establishing First Alert as the “trusted source” for security solutions in France.
For Laurent Legris, Senior Director of Product Marketing, Security at Resideo: “From our regional office in Mougins, we coordinate the entire portfolio of security and personal protection products for the EMEA region. The combination of our First Alert brand with our ProSeries platform marks the beginning of a new chapter in our security story in France, connecting our past and our future with a security solution that continues to evolve to meet the growing and changing needs of today's French customers."
New features for the ProSeries platform
The First Alert ProSeries platform, designed for residential and commercial use, offers scalability and adaptability with a single platform, two control panels, two monitoring options and 40 peripheral options. At ExpoProtection, at the Resideo booth (E056 in Hall 1), several new features were presented. First, compatibility with Videofied systems allows installers to use the PROBOX-EU control panel and/or the PROAIOPLUS-EU touch control panel to modernize an existing Videofied security system, facilitating the transition before the planned 2G shutdown at the end of 2025 while retaining customers.
Additionally, the NFA&2P PROBOX-EU wireless security control panel, launched in 2023, can now activate a fog generator, providing excellent theft deterrence, particularly suitable for protecting bar-tabac establishments and a wide range of small and medium-sized businesses. Finally, the PROAIOPLUS-EU control panel, with its intuitive 7-inch touchscreen, provides a powerful and easy-to-use central control hub for homeowners, while being simple to program for installers, making it an ideal option for those looking for standalone monitoring.
To learn more about why the First Alert ProSeries platform is the best choice for professional security installers and distributors in France, visit Resideo.com. To access the range of training modules, visit academy.resideo.com or download the Resideo Academy app from the associated App Store.
Note: First Alert Brand Trust Survey, April 2024 – Results are based on responses from 1.232 adult homeowners, ages 25 and older, living in the United States, who completed an online survey asking them to choose from eleven brands in the home security category.