Since 1951, RAM has been present alongside electricians and plumbers with clever and efficient solutions. In 2020, the French manufacturer recorded results in volume and value up sharply. The year 2021 is part of a similar trend with double-digit growth and the desire for the company to go even further.
More than 3.000 references via professional distribution
An industrial plastics company recognized for the quality of its fastening products (dowels, staples, collars, etc.), RAM has a large fleet of injection molding machines. More than 60 million fasteners are produced each year from its production plant in Wissous.
“We have made the choice to maintain our production system in France. In hindsight, this decision turned out to be the right one. RAM is a family business attached to its roots, its values and its know-how ”, explains Bernard Fournier, President of RAM. “And yet, we have never stopped innovating to facilitate the implementation of bindings and provide effective solutions”.
Working alongside artisans to better understand their needs
For the brand's 70th anniversary, RAM wanted to innovate and initiate a shift in its communication to be as close as possible to craftsmen and their daily lives. A new posture, with relief and assumed values presented on packaging, social networks or even via filmed tutorials. RAM wants to mark its differences and show itself without filter: committed, authentic, united and efficient.
A growth ambition of + 20%
RAM wants to increase its development in a market increasingly concerned with values, short logistics circuits and brand commitments.
“We want to provide artisans with an alternative to traditional offers. By purchasing RAM solutions, craftsmen give meaning to their purchases of consumables. For example, with our flagship product; the multi-material rocket ankle, they opt for performance but also to favor a committed French SME! ", specifies Bernard Fournier.